Senior Marketing Manager - North America (m/f/d)

Flip is an AI-powered employee experience platform for frontline workers in retail, manufacturing, and logistics. The Senior Marketing Manager will lead US market development through events, website localization, regional positioning, demand generation, sales collaboration, and pipeline reporting.

Responsibilities:

• Flip's presence at US trade shows and industry events end to end (HR Tech, internal comms, manufacturing and retail): booth and venue logistics, vendors, budget, promotion, on site execution, and follow up
• Representing Flip on the ground and turning event activity into qualified conversations with Sales
• Marketing side localization of getflip.com: page copy, proof points, CTAs, customer language, industry terminology, SEO and GEO keywords
• Working with global web, brand, and product marketing so the US site is adapted for US search behavior and buying expectations, not just translated
• Our understanding of US buyer personas, competitor positioning, category language, and industry trends, translated into messaging that sounds local rather than imported
• Sales calls, objections, and win/loss insight turned into sharper campaigns and enablement
• The US marketing operating rhythm, built from scratch: campaign calendar, event priorities, vendor coordination, repeatable reporting
• Shared accountability with US Sales for marketing sourced and marketing influenced pipeline in North America
• Target account prioritization, regional demand generation programs, and local campaigns (paid, email, social) with support from the global team
• Reporting on US marketing performance against pipeline goals

Requirements:

• • 3–5 years of experience in field marketing, content marketing, regional marketing, or a similar B2B role — ideally in B2B SaaS marketing to an HR audience
• • Strongcopywriterwith a genuine interest in localization, working knowledge of SEO, and curiosity about GEO/AI search optimization — plus broader marketing exposure across digital, campaigns, and demand generation
• • Proven ability to turn market research, sales feedback, competitor insights, and customer language into practical US positioning, campaign ideas, localized website content, and sales enablement
• • Experience supporting a company, product, or website expansion into a new region, ideally including US market entry, local demand generation, event strategy, and close collaboration with a regional sales team
• • A self-starter who's comfortable working independently and making decisions without daily oversight, but also a strong collaborator who thrives as part of a distributed, international team across time zones
• • Native-level US English with excellent written and spoken communication skills, and flexibility to travel regularly within the US for events plus 1–2 times a year to Europe for team offsites
• • Comfortable in a fast-moving, early-stage market environment, with genuine enthusiasm for using AI tools daily to write, research, and work more efficiently
• • Prior experience being the "first" or one of the first marketing hires in a new region/market
• • Experience with marketing automation and CRM tools (e.g. HubSpot)
• • Experience localizing content across multiple markets, not just EN-US
• • Go-to-market experience in the manufacturing and/or retail industries, ideally with an existing network of industry contacts and relationships