Product Marketing Manager

Advanced Solutions International, Inc. is hiring a Product Marketing Manager to lead product marketing for its association and event technology portfolio. The role connects product strategy with market positioning, competitive differentiation, sales and customer success enablement, and launch planning to drive customer adoption and commercial growth.

Responsibilities:

• Developing clear positioning, value propositions, buyer personas, and messaging architecture for our family of platforms including iMIS, OpenWater, TopClass, Clowder, and relevant portfolio solutions
• Building a coherent portfolio narrative that makes cross-product value and integrated customer workflows easy to understand and sell
• Owning product go-to-market planning for major launches and releases, including messaging, enablement, adoption communications, and launch measurement
• Creating competitive intelligence and win/loss feedback loops that influence product strategy, sales positioning, and roadmap investment decisions
• Partnering with Sales and Customer Success on battlecards, demos, product narratives, expansion plays, and customer-facing enablement
• Working with Product, Finance, Sales, and Marketing on pricing and packaging research, value communication, and commercialization plans
• Coordinating with corporate Marketing, which owns demand generation, campaigns, and marketing operations; Product Marketing owns product positioning and launch strategy
• Defining success metrics including competitive win rates, launch adoption, sales enablement effectiveness, cross-sell attach rates, and product-qualified expansion signals
• Building a scalable function and recommending future team needs as the portfolio grows
• Perform other job-related duties and responsibilities as assigned

Requirements:

• 8+ years of B2B SaaS product marketing experience, including leadership of positioning, launches, and sales enablement for complex software
• Experience marketing multi-product portfolios, enterprise platforms, or solutions sold to multiple buyer personas
• Demonstrated ability to turn technical capabilities into differentiated business-value narratives
• Strong analytical skills in segmentation, competitive research, pricing and packaging, and win/loss analysis
• Exceptional executive communication, writing, storytelling, and cross-functional leadership skills
• Experience in association technology, nonprofit, membership, events, learning management, or vertical SaaS
• Experience building Product Marketing capability from an early stage
• Experience supporting partner ecosystems and cross-sell motions in a multi-product portfolio