Product Marketing Manager

Better Car People is an automotive technology and consulting company that helps dealerships improve customer engagement, increase sales, and deliver exceptional customer experiences. The Product Marketing Manager will develop product positioning, messaging, and go-to-market strategies while creating sales enablement materials, supporting product launches, and collaborating with Product, Marketing, and Sales teams to drive product awareness and adoption.

Responsibilities:

• Partner with Product teams to understand the product roadmap and translate new features and enhancements into clear, customer-focused messaging
• Develop product positioning and messaging that differentiates Better Car People solutions within the automotive technology market
• Identify target audiences, buyer personas, and key customer pain points to support marketing and sales initiatives
• Create and maintain product collateral, sales enablement materials, presentations, battle cards, and customer-facing content
• Support product launches by developing go-to-market plans and collaborating with Marketing and Sales on execution
• Assist with early adopter and beta programs by gathering customer feedback and success stories
• Develop customer case studies, testimonials, and success stories that highlight product value and business impact
• Conduct competitive research and share market insights with Product, Marketing, and Sales teams
• Partner with the Campaign Manager and broader Marketing team to ensure consistent messaging across campaigns and channels
• Continuously evaluate messaging effectiveness and recommend improvements based on customer feedback and market trends

Requirements:

• 3–5 years of experience in product marketing, product management, or a related marketing role
• Experience working in a B2B SaaS, software, or technology company
• Strong ability to translate technical concepts into clear, compelling customer messaging
• Excellent written, verbal, and presentation communication skills
• Experience collaborating cross-functionally with Product, Marketing, and Sales teams
• Experience creating product collateral, sales enablement materials, and go-to-market content
• Strong organizational skills with the ability to manage multiple projects simultaneously
• A strategic thinker with a passion for understanding customers and market trends
• Strong storyteller who can simplify complex products into compelling value propositions
• Excellent collaboration and relationship-building skills
• Detail-oriented with exceptional writing and communication abilities
• Self-motivated and comfortable working in a fast-paced, evolving environment
• Passion for helping drive product adoption and business growth
• Automotive industry experience
• Experience supporting product launches and go-to-market strategies
• Familiarity with HubSpot, Salesforce, or similar CRM and marketing platforms
• Experience conducting competitive analysis and market research