Marketing Manager

Abacus Wealth Tech combines institutional-grade infrastructure with white-glove service to monitor and manage wealth for private clients, family offices, and registered investment advisors. The Marketing Manager will own the company’s marketing function, including brand strategy, SEO, content, website and digital presence, demand generation, sales enablement, agency coordination, and marketing performance reporting.

Responsibilities:

• Own and evolve the Abacus brand across every digital and physical surface
• Build and execute an SEO and content strategy that establishes Abacus as a category authority
• Develop the website, social, and digital presence to reflect the caliber of our clients
• Design and run multi-channel demand generation campaigns to support the sales team
• Partner with Sales to develop sales enablement materials, case studies, and partnership co-marketing
• Manage external agencies, designers, and copywriters as needed
• Track and report on key marketing metrics — traffic, conversion, pipeline contribution, brand awareness

Requirements:

• 5+ years in marketing roles spanning brand, SEO, and growth/demand generation
• Strong portfolio of work — websites, content, campaigns, or rebrand projects you have led
• Deep technical fluency with SEO (on-page, off-page, technical SEO, content strategy)
• Comfort with analytics tools (GA4, Search Console, HubSpot or equivalent CRMs)
• Sharp taste — you can tell the difference between a brand that signals trust and one that doesn't
• Self-directed; you can run the function with executive guidance but without daily oversight
• Experience marketing to financial services, professional services, or high-trust B2B audiences is a strong plus