Senior Influencer & Affiliate Marketing Manager

BIOptimizers develops science-backed supplements and wellness tools to help people achieve peak biological performance through a remote-first, globally distributed team. The Senior Influencer & Affiliate Marketing Manager will own and scale the creator partnerships program, managing a substantial budget, recruiting and developing creators, negotiating commercial partnerships, building ambassador systems, and improving profitable customer acquisition through data-driven performance marketing.

Responsibilities:

• Own and optimize a $500,000+ annual influencer marketing budget while consistently achieving or exceeding a minimum 1.7x last-click Return on Ad Spend (ROAS) with both paid and commission-based influencers and double annual revenue from 2026 vs 2027
• Develop profitable creator acquisition strategies across TikTok, Instagram, YouTube, Podcasts, email sponsorships, websites, newsletters, and emerging channels
• Continuously improve campaign profitability while increasing influencer contribution to overall company revenue
• Negotiate high-value creator partnerships that maximize licensing rights, paid usage rights, Meta advertising permissions, multi-channel deliverables, affiliate opportunities, and long-term ROI
• Work closely with Paid Media to activate creator content through Meta advertising and maximize performance beyond organic distribution
• Recruit, activate, and grow a high-performing ambassador community of 500+ active commission-based and hybrid creators
• Develop scalable recruiting systems that consistently generate new creator relationships while reactivating dormant ambassadors already within the BIOptimizers ecosystem
• Build direct relationships with creators and creator representatives while minimizing reliance on traditional influencer agencies whenever practical
• Identify emerging creators before they become expensive, negotiate favorable long-term partnerships, and develop relationships that grow alongside their audiences
• Manage strategic creator relationships through consistent communication, accountability, performance reviews, and long-term partnership development
• Transform product positioning and campaign objectives into creator briefs that consistently generate high-performing, conversion-focused content
• Expand creator relationships beyond one-time sponsored posts into comprehensive omni-channel partnerships that include email, YouTube, websites, podcasts, paid advertising, affiliate promotions, licensing rights, and future product launches
• Negotiate creative partnership structures that deliver exceptional value while strengthening long-term relationships with creators
• Partner closely with Creative, Paid Media, CRM, Product Marketing, and Analytics teams to maximize campaign effectiveness
• Continuously identify opportunities to improve creative performance, messaging, offers, and partnership structures based on campaign results
• Measure success through revenue, contribution margin, ROAS, creator productivity, customer acquisition, and long-term partnership value—not vanity metrics alone
• Analyze campaign performance to identify optimization opportunities and confidently explain what is driving results
• Track creator performance, recruitment pipelines, licensing agreements, and partnership health through organized reporting systems
• Present structured business updates supported by clear insights, actionable recommendations, and measurable performance improvements
• Develop scalable reporting processes that improve forecasting, operational visibility, and executive decision-making
• Design repeatable recruiting, onboarding, communication, reporting, and partnership management systems that support long-term growth
• Leverage AI, automation, and modern software platforms to improve productivity, reporting, recruiting, and operational efficiency
• Continuously identify process improvements that eliminate manual work and increase scalability
• As the creator program grows, help define future hiring needs and mentor coordinators, interns, or junior team members to build a high-performing influencer marketing function

Requirements:

• • 5+ years of experience leading influencer marketing, creator partnerships, affiliate marketing, or performance partnerships for high-growth supplement, wellness, nutrition, fitness, or CPG brands
• • Demonstrated success managing influencer marketing budgets of $500,000+ annually
• • Proven experience building and scaling ambassador programs with 250–500+ active creators
• • Track record of driving measurable business growth through influencer marketing with a strong understanding of revenue, profitability, and attribution
• • Experience negotiating creator contracts, licensing rights, usage rights, affiliate agreements, commission structures, and long-term partnership agreements
• • Experience managing creator relationships directly rather than relying primarily on influencer agencies
• • Strong understanding of performance marketing concepts including last-click attribution, paid amplification, Meta advertising, and customer acquisition
• • Experience using influencer management platforms such as GRIN, CreatorIQ, Aspire, Modash, Upfluence, or equivalent software
• • Experience working closely with Paid Media, Creative, CRM, Product Marketing, and Analytics teams
• • Excellent negotiation, communication, and relationship-building skills
• • Experience scaling influencer programs beyond 500 active creators
• • Experience building ambassador or affiliate communities using Slack, Discord, Facebook Groups, Circle, or similar platforms
• • Experience activating creator content through paid social advertising
• • Experience leveraging AI tools such as ChatGPT, Claude, or equivalent platforms to improve recruiting, reporting, communication, and workflow efficiency
• • Experience within subscription or direct-to-consumer (DTC) e-commerce businesses