Product Marketing Manager

Buildertrend is a residential construction management platform that helps contractors manage financials, schedules, team workflows, and client relationships in one system. The Product Marketing Manager will lead go-to-market planning, product and feature launches, positioning, sales enablement, customer adoption campaigns, and thought leadership while collaborating across product, sales, marketing, and customer success.

Responsibilities:

• Lead go-to-market planning and execution for product and feature launches in a specific product area, driving alignment across product, sales, marketing, and customer success
• Collaborate cross-functionally with product, sales, marketing, and customer success to bring customer and market insights into launch strategies and messaging
• Craft messaging and positioning that translates product capabilities into customer value, highlights what makes Buildertrend different, and translates to pipeline and revenue growth for the sales and CS teams
• Build sales enablement tools and content that support productive customer conversations and business growth
• Drive feature adoption through content, campaigns, and resources that help customers understand what's new, why it matters to them, and how to get value from it
• Become a platform subject matter expert in specific areas of Buildertrend, including our AI-powered capabilities, and help internal and external audiences understand what we're building and why it matters
• Develop thought leadership and competitive content that builds Buildertrend's credibility and reflects how deeply we understand the construction industry and where it's going
• Embrace using AI as a tool to enhance your work, while remaining open to learning, applying critical thinking, and owning the quality of your final work

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3+ years of Product Marketing experience in a B2B SaaS company required
• Experience launching products or features, and delivering high-quality work in a timely manner
• A portfolio of launch work, messaging, sales materials, or other Product Marketing output you can speak to and are proud of
• Ability to create clear, differentiated messaging for diverse audiences
• Experience building sales enablement content that drives adoption and business results
• Excellent communication, presentation and storytelling skills
• Previous construction tech experience is a plus!