Technical Marketing Manager or Sr. Technical Marketing Manager

Watchmaker Genomics is a biotechnology company developing genomics solutions and next-generation sequencing technologies. The Technical Marketing Manager or Sr. Technical Marketing Manager will translate scientific innovation into product launches and sustained commercial growth by shaping go-to-market strategy, generating technical evidence, managing customer collaborations, and creating scientific marketing content.

Responsibilities:

• Partner with Product Management to develop and execute commercialization and go-to-market strategies for new and existing products
• Contribute to product positioning, messaging, value proposition development, launch planning, and competitive differentiation
• Develop sales enablement materials, launch collateral, presentations, FAQs, and customer-facing resources that support commercial success
• Support lifecycle marketing initiatives for existing products by identifying new applications and messaging opportunities
• Partner with the Applications team to develop experimental plans that address customer questions and generate commercially relevant data
• Contribute to experimental design, prioritization, data interpretation, and study recommendations with customer use cases and market needs in mind
• Identify evidence gaps and recommend studies needed to strengthen product positioning and support commercialization
• Manage external customer collaborations from project planning through final deliverables, including application notes, posters, publications, webinars, and presentations
• Maintain a deep understanding of next-generation sequencing technologies, applications, competitive products, and emerging market trends
• Translate complex scientific concepts into clear, compelling technical content for diverse scientific and commercial audiences
• Develop application notes, technical briefs, white papers, brochures, presentations, web content, blogs, videos, email campaigns, advertisements, and scientific posters
• Partner with Marketing Communications and Digital Marketing to develop campaign messaging, website content, paid advertising, SEO content, digital campaigns, and eCommerce initiatives
• Ensure scientific accuracy, consistency, and technical rigor across all customer-facing marketing materials
• Support conference strategy by developing presentations, workshops, posters, booth messaging, outreach campaigns, and other technical marketing deliverables
• Identify opportunities to improve technical marketing processes, tools, and content to enhance effectiveness

Requirements:

• Master's + 6 years relevant experience; or Bachelor's + 8 years relevant experience
• Technical knowledge of next-generation sequencing and associated genomic, transcriptomic, and epigenomic applications
• Demonstrated ability to translate complex scientific concepts into clear, compelling technical content for both scientific and commercial audiences
• Ability to develop technical marketing strategies that align customer needs with product positioning and commercial objectives
• Experience contributing to experimental design, data interpretation, and technical validation with customer applications and marketing goals in mind
• Strong scientific writing, editing, and proofreading skills, with experience developing application notes, technical briefs, presentations, white papers, and other customer-facing content
• Experience managing scientific collaborations with external customers, key opinion leaders, or strategic partners from project planning through final deliverables
• Demonstrated ability to synthesize technical data into differentiated product messaging, sales enablement materials, and marketing assets
• Ability to manage multiple projects simultaneously while maintaining a high standard of quality and meeting deadlines
• Excellent organizational, interpersonal, and communication skills with a collaborative, team-oriented approach
• High level of initiative, scientific curiosity, and problem-solving ability in a fast-paced environment
• Demonstrated ability to develop messaging that accurately reflects a brand's voice while maintaining scientific rigor
• Master's degree with 6 years relevant experience
• Bachelor's degree with 8 years relevant experience
• Letter of motivation (upload where it says cover letter)
• Resume or Curriculum vitae, highlighting relevant qualifications and experience
• Experience in biotech and a start-up environment are highly desirable