Marketing Operations Manager

Skan AI is pioneering a context engine for human and agentic execution that helps enterprises automate complex work using AI and process intelligence. The Marketing Operations Manager will own the Marketing and Sales technology stack, automation, data infrastructure, reporting, and operational processes to improve revenue execution and support scalable growth.

Responsibilities:

• Own the systems, processes, and automation that power scalable, efficient, and aligned Marketing and Sales execution across the entire revenue engine
• Administer and architect HubSpot CRM (object model, properties, lifecycle stages, workflows, permissions, and integrations) as the shared system of record for Marketing and Sales
• Serve as the technical systems partner to the Sales Operations team: build and maintain the CRM automations, integrations, and data pipelines that let Sales Ops scale without adding manual overhead
• Provide the data infrastructure that supports Sales Operations' forecasting, territory, and capacity planning
• Run and continuously improve a modern Marketing & Sales tech stack to ensure seamless integration and scalability across CRM, marketing automation, website, attribution, and enrichment tools
• Partner with Marketing and Sales leadership to align on GTM strategy, pipeline goals, and operational priorities
• Support strategic planning by contributing to annual revenue modeling across marketing channels and BDR capacity, in alignment with sales operations
• Lead automation initiatives across inbound and outbound channels, including lead scoring, routing, segmentation, and nurture workflows to drive efficiency and scale
• Implement workflows with SLA tracking and reporting to ensure timely lead follow-up and accountability across the funnel
• Enable BDRs with automated, high-quality lead lists to support targeted and efficient outbound execution
• Operationalize ABM strategy by analyzing account engagement and penetration to uncover expansion opportunities and fuel upsell revenue
• Build a deal analytics framework to provide visibility on sales velocity, funnel conversion performance, and pipeline health
• Build and maintain reporting infrastructure to track key Marketing and Sales metrics, funnel health, attribution, and ROI
• Ensure data integrity, governance, and hygiene across systems to deliver accurate, reliable reporting
• Document workflows, processes, and automation logic to drive consistency and operational scalability
• Evaluate and implement new tools as needed to support growth while maintaining operational stability and business impact

Requirements:

• 6-8 years of experience in marketing operations within fast-growing B2B SaaS/Tech companies
• Deep expertise in HubSpot (CRM, Marketing Hub, automation, reporting, website management, lifecycle workflows, and database hygiene)
• Expert in building and managing full-funnel Marketing and Sales reporting infrastructure
• Proven ability to support Fortune 500 ABM programs and analyze funnel velocity to uncover bottlenecks and improve conversion rates
• Experienced with multi-touch attribution models to evaluate channel performance and optimize marketing investments
• Skilled in managing and optimizing a modern Marketing RevOps tech stack: HubSpot, Claude Code, ZoomInfo, Clay (enrichment), Nooks (dialers), Zime (Insights), and integration platforms such as N8N, or Zapier
• Hands-on experience working with AI coding tools such as Claude Code to build, automate, and accelerate Marketing Operations workflows
• Manage vendor relationships, contracts and budgets
• Proficient in Google Analytics (GA4), Google Tag Manager, Google Search Console, and UTM tracking
• Solid understanding of email deliverability, domain/IP management, and warm-up best practices
• Collaborative partner to Sales, BDR, Marketing, and Leadership teams aligning strategy with flawless execution
• Strong analytical skills with a data-driven mindset
• Highly organized and detail-oriented, with the ability to shift seamlessly between strategic planning and hands-on execution