Senior Associate, Marketing Data Manager

Humana is a leading U.S. healthcare company providing insurance and healthcare services to millions of people. The Senior Associate, Marketing Data Manager will manage marketing data products, monitor data quality, define metadata, validate campaign tracking, and support campaign planning, targeting, measurement, and journey testing. The role collaborates with marketing, data engineering, analytics, and product teams to improve the usability and strategic value of marketing data.

Responsibilities:

• Actively participate in cross-functional marketing pods to support campaign planning, execution, and measurement through data expertise
• Define and manage metadata for new marketing campaigns, ensuring proper documentation and alignment with analytics requirements
• Serve as a Data Steward for marketing data products, including daily monitoring and metric generation to assess and improve data quality
• Establish and maintain both preventive and detective data quality controls to ensure accuracy, consistency, and reliability across data assets
• Ensure campaigns are trackable by validating that data flows seamlessly from campaign setup through to analytics and reporting systems
• Act as a subject matter expert on available data sources, guiding pod teams on how to effectively leverage data for targeting, personalization, and performance insights
• Conduct data assessments to identify gaps in available data and collaborate with data design and product owners to address unmet needs
• Partner with pod teams to define audience logic and translate requirements into actionable specifications for audience selection teams
• Support campaign and journey testing efforts by validating data capture, audience logic, and downstream analytics readiness

Requirements:

• Bachelor's degree in information systems, Data Science, Business Administration, or a related field — or 7+ years of relevant experience in lieu of a degree
• 3–5 years of experience in data management, data stewardship, or analytics
• Strong understanding of data quality principles, including experience implementing preventive and detective controls
• 2+ years experience in SQL and proficient working in relational databases or cloud data platforms (e.g., Oracle, Databricks)
• Experience documenting metadata and managing data lineage for marketing campaigns or analytics use cases
• Ability to collaborate effectively in cross-functional teams, including marketing pods, data engineering, and analytics
• Strong problem-solving skills with a proactive mindset and attention to detail
• Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
• Strong preference for hands-on experience with marketing and/or customer interaction data
• Working knowledge of CMS Star Ratings, HEDIS, and CAHPS measures, with experience leveraging data to support quality improvement and member outreach initiatives
• Experience supporting member engagement through wellness, rewards, or incentive-based programs, including platforms such as Go365 or similar solutions
• Experience translating marketing and business needs into clear data requirements, including writing user stories, defining acceptance criteria, and partnering with engineering to deliver scalable data solutions
• Experience supporting campaign tracking, audience logic definition, and journey testing
• Experience in a data stewardship or data governance role within a marketing or customer analytics environment
• Familiarity with cloud data platforms (e.g., Azure, AWS, GCP) and modern data stack tools
• Knowledge of campaign management systems, customer journey platforms, or audience segmentation tools
• Experience working with large datasets, especially in regulated industries such as healthcare or financial services
• Exposure to metadata management tools and practices
• Understanding of marketing measurement frameworks and campaign attribution models
• Experience with Business Intelligence tools such as PowerBi or Tableau
• Experience in healthcare or regulated industries
• Familiarity with CRM platforms and member journey mapping
• Knowledge of HIPAA and data privacy standards
• Experience with A/B testing and optimization strategies