Sr. Product Manager

Instructure creates intuitive products that support learning, personal development, and meaningful relationships throughout people’s lives. The Senior Product Manager will own product direction for Fulfillment & Generation systems that produce and deliver transcripts, diplomas, and high school equivalencies, partnering cross-functionally to improve outcomes, conduct customer research, leverage AI, and bring scalable product improvements to market.

Responsibilities:

• Outcome Ownership: Take outcome-level ownership of the fulfillment and generation roadmap for transcripts, diplomas, and high school equivalencies, contributing to the broader strategy of the product line
• Cross-Team Collaboration: Partner closely with other Parchment product teams, dependent product areas, and go-to-market teams to align priorities and ship coordinated improvements. This work touches a lot of surface area — you'll need to build trust and shortest-path alignment across teams that don't report to you
• Leverage AI: Use AI to build sharper business cases, draft product requirement documents, and stand up prototypes faster. We push our PMs to go further with AI than just using it lightly — it should show up in how you validate ideas and move from concept to spec
• Insight & Data-Driven Discovery: Anchor decisions in evidence and insights to inform the story you tell and drive decision-making. Partner effectively with Analytics to understand how data insights might impact your product strategy
• Measurement & Testing: Proactively identify metrics to track and measure the customer and business benefits for your releases. Independently seek data insights to build testable hypotheses
• Customer Research: Independently conduct customer research and run discovery experiments to better understand user needs
• Execution & Delivery: Collaborate relentlessly with design, engineering, and go-to-market teams to ship new value quickly. Develop deep product domain knowledge while maintaining a broad general knowledge of the organization

Requirements:

• Five or more years of relevant product management experience, ideally in B2B SaaS
• Strong cross-team collaboration skills, with a track record of aligning multiple teams around a shared outcome
• Comfort using AI in your day-to-day workflow to build business cases, draft PRDs, and create prototypes
• Ability to independently conduct customer research, formulate testable hypotheses, and execute discovery
• Comfort with product analytics tools like Pendo, Amplitude, or similar
• Clear communication at all altitudes. You are a trusted partner to stakeholders who proactively recommend product priorities and solutions to meet user and business goals
• Demonstrated ownership of product outcomes, not just outputs
• A bias toward action and comfort with ambiguity
• Experience in edtech, credentialing, or an adjacent regulated space such as higher education, employment verification, or identity
• Experience with document generation, print/mail fulfillment, or other high-volume transactional systems
• Familiarity with credentialing standards such as Open Badges, W3C Verifiable Credentials, or CLR