Regional Marketing Manager, Student Housing

Coastal Ridge Real Estate is a vertically integrated multifamily real estate operator, investor, and developer. The Regional Marketing Manager will lead marketing strategy and performance across a regional student housing portfolio, oversee lease-up and pre-leasing velocity, and partner with ownership on plans, budgets, and KPIs. The role also manages a team of marketing strategists and reports portfolio performance to leadership and ownership.

Responsibilities:

• Own marketing strategy and execution across a regional portfolio of student housing assets, tailoring plans to each market's competitive dynamics and academic calendar
• Serve as the primary marketing partner to ownership groups and investment partners, presenting strategy, performance, and recommendations directly
• Translate ownership business plans and asset-level pro formas into marketing plans, budgets, and KPIs, and communicate results and course corrections
• Lead marketing for new development lease-ups from pre-leasing through stabilization, owning velocity targets against the student leasing timeline
• Manage the annual pre-lease cycle across the portfolio, adjusting spend, channel mix, and messaging to hit occupancy and rate goals by each leasing deadline
• Diagnose underperforming assets using standard dashboards and intervene on conversion and follow-up, not spend alone
• Lead, coach, and develop a team of marketing strategists, owning workload allocation, performance management, and hiring
• Set standards for process compliance, reporting cadence, and quality across the team, with a clear expectation to ask rather than guess
• Own regional marketing performance across digital, paid media, brand, social, and reputation, reviewed on a set cadence using standard dashboards
• Report portfolio and asset-level results to leadership and ownership on a regular basis
• Other duties and projects as assigned

Requirements:

• 5+ years of marketing experience, with a focus on multifamily or student housing
• Direct experience managing and developing a marketing team
• Track record owning new development lease-ups or annual student pre-leasing cycles
• Experience presenting strategy and performance to ownership, clients, or senior stakeholders
• Strong digital and paid media fluency, including Google Ads, Meta, and GA4
• Bachelor's degree in Marketing, Business, or a related field
• Master's degree preferred