Product Marketing Manager

Delinea is a cybersecurity company that secures human and machine identities through its cloud-native Identity Security Platform. The Product Marketing Manager will own marketing for a major product family, develop messaging and content, support international teams, lead product launches, and enable sales across global markets.

Responsibilities:

• Understand the buyers and buying centers, market definition and dynamics, including the competitive landscape by performing research and analysis using primary (customer, partner) and secondary (analyst, sales) sources
• Work with peer Product Marketers to define the buyer’s journey to build and maintain a holistic content strategy that helps prospects and customers efficiently and effectively find compelling information that leads them to speak with sales
• Align with rest-of-world marketing team to define priorities and produce regionally specific messaging, content, and sales enablement as agreed. Consultation and support for international campaigns
• Using a market-in approach, build the right messaging, positioning, value, and differentiation that addresses buyer needs and establishes why your products are the best solution
• Build and deliver content such as whitepapers, blog posts, and other content assets that support the buyer’s journey
• Work with your peers, translate the company’s business objectives, market opportunities, and product portfolio into a cohesive go-to-market plan, working with Product Management, Demand Generation, Sales, Channel, and broader Marketing team
• In conjunction with product management, lead the product launch process and own release campaigns, communications, and materials for your products
• Evangelize Delinea’s story by creating compelling stories across various content mediums
• Assist in driving sales enablement for your product by creating compelling resources, training, and tools that align to buyer needs and our value and differentiation
• Actively manage relationships with key stakeholders across a global team
• Schedule flexibility to meet with international team members at local times weekly

Requirements:

• Bachelor's degree from an accredited university or equivalent work experience
• 3-5 years of full-time work experience in Product/Content Marketing at a fast-paced technology company (Cybersecurity strongly preferred) or a cloud startup
• Excellent written and oral communication skills and comfortability writing for and speaking to a wide array of technical and non-technical stakeholders
• Self-starter mindset for thriving in an environment where initiative is rewarded and where you can work independently under little supervision, with excellent organizational skills supporting the ability to manage multiple projects simultaneously
• Additional experience in international or general marketing roles
• Pragmatic Marketing, and Forrester Decisions Certifications
• Experience with enterprise-class security products and enterprise information systems
• Proficiency in a language(s) other than English