Senior Manager, Marketing Operations

Axonius is a cybersecurity company that transforms cyber asset intelligence into actionable insights for Security, IT, and GRC teams. The Senior Manager, Marketing Operations will lead a team and own the strategy and execution of lead management and funnel processes. This role will oversee lead scoring, nurturing, cross-functional initiatives, and marketing automation across HubSpot and Salesforce.

Responsibilities:

• Directly manage, mentor, and develop a team of 2–3 marketing operations professionals, setting priorities and holding the team accountable to goals
• Own the end-to-end lead management strategy — including lead scoring, funnel design, and lead nurturing — ensuring processes scale with the business
• Lead cross-functional initiatives with marketing, sales, and business operations, representing the lead management function in senior stakeholder conversations
• Oversee marketing automation in HubSpot and Salesforce, driving continuous optimization of workflows and establishing governance practices across the team

Requirements:

• 9+ years of B2B marketing operations experience with expertise in HubSpot and Salesforce
• 2+ years of people management experience with a demonstrated ability to develop and retain talent
• Deep experience in lead management, marketing automation, and CRM systems
• Proven ability to lead cross-functional initiatives and influence stakeholders at all levels
• Experience building lead management processes in a high-growth B2B SaaS environment
• Strong analytical skills with the ability to translate data into strategic recommendations for senior leadership
• Familiarity with web analytics tools including Google Analytics, Tag Manager, and UTM tracking
• Excellent project and program management skills with a track record of delivering complex initiatives
• Clear understanding of B2B SaaS sales and marketing processes
• HubSpot and/or Salesforce certifications