Outbound Sales Development Representative (SDR)

Muck Rack is the leading SaaS platform for public relations and communications professionals, offering an AI-powered platform that streamlines PR workflows. The Outbound Sales Development Representative will generate sales opportunities through strategic outbound outreach, personalize prospect interactions, maintain accurate Salesforce records, and collaborate with Account Executives and Marketing to grow pipeline.

Responsibilities:

• Build pipeline through outbound outreach — prospect leads via email, LinkedIn, and phone to consistently meet and exceed quota
• Personalize your interactions — leverage Muck Rack’s tools and prospect insights to make outreach timely, relevant, and informed from the first touch
• Prospect strategically — develop efficient, creative outreach systems tailored to target accounts, using our systems to identify patterns and prioritize who to contact and when
• Plan your day with purpose — lean on AI-assisted workflows to structure your time, stay on top of follow-ups, and keep your pipeline moving without things falling through the cracks
• Stay plugged into PR — monitor industry news to surface timely, relevant outreach opportunities
• Maintain clean CRM hygiene — keep lead records, activities, and reporting accurate and up to date in Salesforce
• Collaborate cross-functionally — partner closely with Account Executives and Marketing to align outreach efforts and drive pipeline growth
• Maintain consistent activity standards — execute against outreach expectations across segments while balancing quality personalization with high-volume prospecting

Requirements:

• 1+ year of experience in a SaaS SDR role
• Highly accountable and self-motivated, with a growth mindset that welcomes feedback and coaching
• A natural relationship builder with genuine curiosity and a sales-oriented mindset
• Exceptional written communication skills — you write emails that actually get read and responses that move things forward
• Strong phone presence — you can build rapport quickly and keep a conversation going
• Ability to juggle multiple priorities in a fast-paced, startup environment without dropping the ball
• A quick study with new tools (including AI tools) — we work in Google Workspace, Salesforce, Outreach, Slack, Nooks, SalesNav, etc
• Based or willing to work East Coast or Central hours
• Proactively incorporate AI tools into day to day work to improve productively and accelerate delivery
• 1+ year working in PR preferred— you understand either the sales motion or the buyer's world