Product Marketing Manager

Flexxon is a Singapore-headquartered hardware technology company engineering embedded storage solutions for demanding industrial, medical, automotive, aerospace, and cybersecurity-focused environments. The Product Marketing Manager will own marketing for the storage portfolio, translating technical capabilities into positioning and messaging while leading go-to-market execution, market research, competitive intelligence, cross-functional collaboration, and sales enablement.

Responsibilities:

• Go-to-market execution — Partner with campaigns, content, design, and events teams to plan and launch product messaging across web, sales decks, trade shows, and digital channels
• Cross-functional bridge — Work closely with procurement, engineering and product teams to stay ahead of the roadmap and ensure marketing claims are technically defensible
• Customer & market research — Engage directly with design-in customers and industry analysts to validate positioning and surface unmet needs by vertical
• Vertical positioning & messaging — Build and maintain differentiated value propositions for each target vertical, translating technical specs (endurance, temperature tolerance, tamper-resistance, real-time threat detection) into business outcomes buyers care about
• Competitive intelligence — Track competitor storage and embedded-security offerings; identify gaps and craft positioning that highlights Flexxon's hardware-level advantage
• Sales enablement — Develop battlecards, one-pagers, ROI narratives, and technical collateral that arm the sales team for vertical-specific conversations
• Go-to-market execution — Partner with campaigns, content, design, and events teams to plan and launch product messaging across web, sales decks, trade shows, and digital channels
• Cross-functional bridge — Work closely with procurement, engineering and product teams to stay ahead of the roadmap and ensure marketing claims are technically defensible
• Customer & market research — Engage directly with design-in customers and industry analysts to validate positioning and surface unmet needs by vertical
• Vertical positioning & messaging — Build and maintain differentiated value propositions for each target vertical, translating technical specs (endurance, temperature tolerance, tamper-resistance, real-time threat detection) into business outcomes buyers care about
• Competitive intelligence — Track competitor storage and embedded-security offerings; identify gaps and craft positioning that highlights Flexxon's hardware-level advantage
• Sales enablement — Develop battlecards, one-pagers, ROI narratives, and technical collateral that arm the sales team for vertical-specific conversations

Requirements:

• 5+ years of product marketing, technical marketing, or product management experience, ideally in semiconductor, storage, embedded systems, or B2B hardware
• Experience with competitive analysis, market sizing, and go-to-market planning
• Demonstrated ability to translate deep technical differentiation into clear, buyer-relevant messaging
• Experience marketing into regulated or safety-critical industries (industrial, medical, automotive, or aerospace) is a strong plus
• Comfortable working directly with engineering teams to understand and accurately represent technical capabilities
• Strong written and verbal communication skills — you can write a technical battlecard and present to a CEO in the same week
• Familiarity with NAND flash, SSD, or embedded storage architecture
• Background in cybersecurity or hardware-rooted security marketing
• Experience supporting design-in sales cycles with OEM or Tier 1 customers