Senior Product Marketing Manager

DrFirst, Inc. is a Healthcare IT company that empowers providers and patients to achieve better health through intelligent medication management. The Senior Product Marketing Manager will own the messaging framework for DrFirst's products, translating complex product features into clear, benefit-focused communications for Sales and Client Success teams.

Responsibilities:

• Own the master messaging framework for DrFirst's products and solutions, positioning, value props, proof points, and audience-specific narratives, as the single source of truth the entire commercial organization works from
• Position to Patient and Provider audiences: different buyers, different problems, different language, one coherent platform story
• Develop deep familiarity with DrFirst's feature set, enough to write accurately, brief confidently, and train effectively, and keep that knowledge current as products evolve
• Keep messaging current as products change, results come in, and the competitive landscape shifts; deprecate outdated claims proactively
• Attend product reviews, sprint demos, and roadmap sessions; identify what matters commercially and translate it into clear, benefit-focused communications before the market hears it elsewhere
• Digest release notes and engineering updates and produce the commercial interpretation: what changed, why it matters to customers, and what Sales and Client Success should say in renewal conversations and new business pitches
• Surface the commercial nuggets buried in technical updates and get them into the hands of the field quickly
• Position each release as evidence of DrFirst's innovation velocity with existing customers, not just a feature announcement
• Produce the talk track for how DrFirst's products work, the narrative a seller or Client Success manager follows to show value, handle objections, and move a conversation forward
• Join the product development cycle early enough to shape how new features are demonstrated, not just how they are described after the fact
• Develop and maintain demo scripts for key product lines and use cases; update them with each significant release or competitive shift
• Serve as the keeper of DrFirst's performance statistics, the master record of results, program outcomes, and platform metrics used in market-facing messaging
• Work with Analytics and Client Success to surface, verify, and contextualize results; ensure every external proof point is specific, current, and defensible
• Build a repeatable process for capturing and refreshing data so the commercial team never sells with stale or unverifiable claims
• Translate raw results into proof points with proper framing for a brand marketer, a health system executive, or a pharma media buyer
• Own product enablement for the commercial team: release training, product deep-dives, and new feature briefings for Sales and Client Success
• Partner with sales enablement on ongoing training, coaching, and reinforcement so messaging accuracy holds between launch and the field conversation
• Own positioning and competitive updates as a standing responsibility; brief the commercial team on what to say when a prospect raises a competitor
• Conduct ongoing research into competitor positioning, product launches, and go-to-market strategies, including Epic's expanding capabilities in this space
• Gather field intelligence with the commercial team: what competitors say in deals, what objections surface, and what influences buyer decisions
• Provide the research and commercial analysis that populates MarCom's competitive battle cards; own the accuracy and currency of that input
• Partner with Product Management to translate the roadmap into forward-looking narratives the commercial team can speak to confidently
• Tell the commercial innovation story, using examples like Timely Studio's self-serve custom demo capabilities to demonstrate the pace and direction of investment
• Develop and own the narrative for how DrFirst uses AI in its products and commercial processes, translated into honest, specific, benefit-led messages for a healthcare audience

Requirements:

• 5+ years in product marketing or a closely related commercial strategy role within healthcare technology, health IT, or B2B SaaS
• Demonstrated experience building messaging frameworks and positioning from the ground up, not just executing someone else's strategy
• Proven track record working directly with Product and Engineering teams, attending sprint reviews and translating technical outputs for commercial audiences
• Experience writing or contributing to demo scripts, talk tracks, and sales training materials
• Experience delivering product training or enablement to commercial teams, including release briefings and competitive updates
• Background in competitive intelligence research, synthesizing findings into field-ready guidance
• Hands-on experience sourcing, verifying, and framing quantitative evidence for market-facing use
• Experience briefing and directing creative and content teams, holding output accountable to a brief without doing the execution
• Exceptional written communication: sharp, precise messaging documents, demo scripts, briefs, and frameworks others can execute from without further interpretation
• Feature-level product fluency: willing and able to go deep on how DrFirst's products work, not just what they do
• Strong analytical mindset: sourcing data, identifying the right metrics, and framing numbers as proof points
• Organizational influence without authority: setting messaging direction that content, design, comms, and sales teams follow without a direct reporting line
• Strategic clarity on multi-audience positioning: holding distinct Patient and Provider narratives without fracturing the platform story
• Fluency with AI tools as a working aid to research faster, draft sharper, and think more broadly
• Structured thinking and project management discipline: tracking multiple workstreams, maintaining version control, meeting commercial deadlines
• Strong executive communication skills across Product, Sales, and Marketing
• Bachelor's degree in Marketing, Communications, Business, or a related field required
• Prior experience in a HIPAA-regulated or healthcare enterprise environment
• Familiarity with e-prescribing, pharmacy benefit, point-of-care, or clinical workflow technology
• MBA or advanced degree
• Product marketing certifications (Pragmatic Institute, Product Marketing Alliance, or equivalent)