Field Marketing Manager

TIS (Treasury Intelligence Solutions) is a dynamic SaaS company seeking a strategic and results-driven Field Marketing Manager for the US market. The role involves driving regional marketing strategy, enhancing brand visibility, and collaborating closely with sales and marketing teams to accelerate pipeline growth and influence go-to-market success.

Responsibilities:

• Develop and execute data-driven marketing programs aimed at generating high-quality leads and accelerating sales pipeline growth
• Align closely with sales leadership to define key targets, create demand generation strategies, and optimize marketing campaigns to drive conversion
• Leverage marketing automation tools and CRM insights to track, analyze, and refine marketing efforts, ensuring ROI-driven decision-making
• Identify and implement ABM (Account-Based Marketing) strategies to engage high-value prospects per target list and within ICP and expand footprint within existing accounts
• Collaborate with the extended marketing team (PMM, Content, Digital) to plan and run regional online & offline campaigns, and content syndication
• Plan and execute high-impact events across your respective region, including conferences, trade shows, workshops, user groups, roundtables and virtual webinars to drive brand awareness, lead generation and customer engagement
• Manage event logistics, budgeting, vendor coordination, and post-event reporting to maximize ROI and continuously optimize future event strategies
• Engage with local partner to drive brand awareness, lead generation programs and other activities to further penetrate the market
• Partner with BDRs, sales teams & account managers to ensure seamless lead capture, follow-up, and conversion post-event & activity
• Collaborate with the global marketing team and your direct peers (field marketing & demand generation) on global events & webinars
• Partner with your US marketing colleague on content creation and demand gen programs

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in B2B marketing, with a strong focus on pipeline generation, demand generation, and event marketing in the fintech, SaaS, or cloud technology space
• Proven success in driving measurable pipeline growth and marketing-sourced revenue
• Strong experience with marketing automation tools (HubSpot & Pardot preferred) and CRM platforms (Salesforce preferred)
• Exceptional organizational and project management skills, with the ability to manage multiple initiatives simultaneously
• Experience working in remote, agile environments with cross-functional global teams
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously
• Creative thinker with a passion for developing innovative marketing solutions
• Proactive approach to problem-solving and decision-making
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities