VMRay is one of Europe’s most successful cyber security scale ups with strong international growth. They are seeking a Channel & Field Marketing Manager to drive pipeline growth across new and existing business through events and digital campaigns, while collaborating closely with the EMEA sales team and channel partners.
Responsibilities:
- Develop and execute regional field marketing plans aligned with business objectives and sales priorities across MEA & Southern Europe
- Partner closely with the Sales organization to drive demand generation, pipeline growth, and customer engagement
- Plan and deliver integrated marketing campaigns, including digital programs, webinars, customer events, executive roundtables, and trade shows
- Support the development of the company’s channel marketing approach by creating scalable marketing programs and assets for partners
- Identify opportunities to increase market awareness and generate demand in key MEA & Southern markets and localize global marketing initiatives for regional markets, with a particular focus on French-speaking countries
- Manage campaign execution from planning through reporting and optimization
- Track campaign performance, pipeline contribution, and ROI, providing actionable recommendations
- Manage campaign budgets and external agencies where required
- Ensure effective lead management and campaign execution using Salesforce (SFDC) and Pardot (Marketing Cloud Account Engagement)
Requirements:
- 3–5 years of experience in B2B marketing, preferably in SaaS, cybersecurity, or enterprise tech
- Proven experience executing events or field marketing programs and channel development
- Ability to manage multiple events and campaigns simultaneously
- Experience working with or supporting sales teams
- Knowledge of Account Based Marketing & Account penetration (up-sell & cross sell)
- Familiarity with marketing and CRM tools (e.g., Pardot is a MUST; HubSpot, Salesforce, etc)
- Data-driven mindset with ability to track and report on performance & cost (ROI)
- Strong communication skills, especially in cross-functional settings
- Fluent in French, Arabic and English
- Willingness to travel up to 25% within the region and internationally