Senior Product Manager, Data Platform

Backstory, formerly People.ai, is an AI answers platform for sales teams that connects sales signals to accounts and opportunities. The Senior Product Manager will drive the Matching, Activity Capture, and CRM Integration roadmaps, represent platform capabilities to enterprise customers, and grow into ownership of the broader Unified Data Platform. The role also focuses on data quality, customer feedback loops, enablement, and AI-supported product workflows.

Responsibilities:

• Own and drive the Matching and Activity Capture roadmap — including quality improvement loops, customer issue triage, and forward-looking enhancements that improve data completeness and reliability
• Lead CRM Integration roadmap execution, supporting Backstory’s CRM diversification strategy across Salesforce, Dynamics, and emerging connectors
• Grow into ownership of the Unified Data Platform delivery milestones and Admin Next initiative within 12–18 months
• Represent platform capabilities in customer-facing settings — architecture reviews, IT/data team conversations, and roadmap presentations — acting as a trusted technical thought partner
• Develop repeatable enablement messaging for CS and SE teams on platform differentiators, data quality, and integration mechanics
• Instrument your roadmap areas with clear success metrics and establish feedback loops with customers, CS, and TS
• Bring AI tools and workflows into how you and the team work — in discovery, PRD development, data analysis, and enablement

Requirements:

• 6–10 years of product management experience, with at least 2 years in a senior or staff-level role
• Deep familiarity with enterprise data systems: CRMs (Salesforce, Dynamics), data lakes and warehouses, event pipelines, API integration patterns, and data modeling
• Demonstrated experience building platform-layer products — matching systems, data pipelines, integrations, admin configuration, or data quality tooling
• Strong data analysis skills; comfortable working in technically complex, research-adjacent domains
• Strong customer-facing skills — you have represented technical products to enterprise IT teams, data engineering leads, and executive buyers
• Experience in a high-growth or early-stage B2B SaaS environment where strategic and organizational change is common
• Bachelor's degree; technical background (CS, Engineering, or equivalent) strongly preferred
• Based in Canada