Director, Managed Schools Marketing

StrongMind is a remote-first education and technology company that partners with schools and districts to deliver innovative, student-centered learning experiences powered by technology. The Director, Managed Schools Marketing will translate enrollment goals into integrated marketing strategies, oversee multi-channel campaigns, optimize funnel performance and budgets, and lead cross-functional teams to drive qualified inquiries, applications, and enrollments.

Responsibilities:

• Translate school enrollment goals into integrated quarterly and annual marketing strategies
• Review funnel performance and determine where budgets, campaigns, and resources need to shift
• Partner with Enrollment and school leaders to improve lead quality, conversion, application completion, and enrollment yield
• Build and oversee campaigns across paid media, organic, social, lifecycle, web, events, community partnerships, influencer content, and other relevant channels
• Review creative, media plans, landing pages, messaging, and customer journeys to identify opportunities for improvement
• Lead strategy for school reputation, reviews, testimonials, social proof, and community visibility
• Guide marketing team members supporting events, community engagement, and brand ambassador initiatives toward clear enrollment, engagement, and brand outcomes
• Develop clear briefs and partner with Marketing Operations, Creative, Digital, and Production teams to move initiatives from strategy through launch
• Use data to make informed decisions, optimize performance, and identify opportunities for growth
• Use AI as a daily part of research, analysis, campaign development, audits, content iteration, optimization, and automation
• Surface risks early, make thoughtful tradeoffs, and keep high-priority work moving
• Work core business hours aligned with Arizona time, Monday through Friday

Requirements:

• 7+ years of progressive Marketing experience with meaningful ownership of growth, acquisition, enrollment, revenue, or similarly measurable business outcomes
• Experience developing and leading integrated, multi-channel marketing strategies
• Broad knowledge across performance marketing, brand, lifecycle, content, social, web, CRO, SEO/GEO, customer journeys, and analytics, with deeper expertise in several areas
• Experience managing marketing budgets and making investment decisions based on performance
• Strong understanding of marketing funnels, attribution, conversion, and customer behavior
• Experience leading people and coordinating shared or matrixed resources
• Strong cross-functional collaboration skills and the ability to build alignment across teams, functions, and senior leaders
• Excellent written and verbal communication skills, with the ability to turn strategy into clear direction and action
• An AI-native approach to work, using AI to research, create, analyze, automate, optimize, and increase efficiency
• A strong alignment with StrongMind's core values: Kindness, Accountability, Collaboration, Innovation, and Grit
• K–12 or enrollment marketing experience
• Experience with online, hybrid, charter, or alternative education
• Experience marketing directly to parents and families
• Experience with influencer, creator, community, or field marketing