Senior Director, Marketing Management - Field & Partner (Armis)

ServiceNow's Armis division protects organizations' cyber risk exposure in real time. The Senior Director, Global Field & Channel Marketing will lead the strategic design and execution of go-to-market efforts, bridging global functional teams and driving demand generation for the Armis Platform.

Responsibilities:

• Lead, scale, and mentor a high-performing global organization of field and channel marketers
• Own the global marketing strategy for our partner ecosystem (Distributors, VARs, GSIs, and Alliances)
• Partner closely with Global Sales and Channel leadership to align marketing investment with regional revenue targets
• Oversee the localization and deployment of global campaigns, including paid media, ABM, nurture tracks, and high-touch executive events (EBCs, Roundtables)
• Act as the primary marketing liaison to Global Business Development (BDR) and Sales leadership
• Establish global KPIs and dashboards to monitor the contribution of field and channel activities to total pipeline and incremental revenue
• Identify and scale regional success stories, customer case studies, and advocacy programs
• Serve as a core member of the Marketing Executive team, providing the global 'voice of the field'
• Ensure every deliverable and touchpoint along the customer and partner journey is aligned with Armis’s value proposition

Requirements:

• Minimum 15+ years of progressive marketing leadership, with at least 5 years managing global teams in a high-growth SaaS or Cybersecurity environment
• Proven track record of managing complex, multi-region marketing budgets and navigating the cultural and regulatory nuances of global markets
• Deep expertise in Channel Marketing and partner engagement models; you understand how to motivate partners and build scalable 'marketing-in-a-box' solutions
• Expert-level understanding of the modern marketing stack, including Salesforce, Marketo, 6Sense, and Outreach, to drive a data-first culture
• Exceptional executive presence with the ability to command a room, whether presenting to the Board, keynoting a global partner summit, or motivating a remote regional team
• A 'player-coach' who can move seamlessly from 30,000-foot strategy to the granular details of campaign execution and funnel optimization
• BSC/MSC or MBA in Business Management, Marketing, or a related field
• Prior experience in the Cybersecurity industry