Manager, Field & Channel Marketing - NAMER

Tines is a company founded in 2018 that powers important workflows with an intelligent workflow platform. They are seeking a Manager, Field and Channel Marketing - NAMER to lead a team driving pipeline and revenue growth across North America, focusing on field marketing strategy and execution.

Responsibilities:

• Lead, coach, and develop a team of field marketers supporting NAMER regions. Build on an environment where individuals can do their best work
• Own the NAMER field marketing strategy with a strong focus on pipeline generation and revenue impact
• Plan and oversee execution of field programs including tentpole events, regional events, executive engagements, ABM activations, and roadshows
• Build and scale a channel and partner field marketing motion, including joint events and MDF-driven programs with partners like Guidepoint Security, Optiv, SHI and more
• Partner closely with Sales Leaders, Regional Managers and AEs to align programs to territory plans, account priorities, and deal progression
• Collaborate with Demand Generation, Product Marketing, and Brand team to deliver integrated campaigns and consistent messaging
• Establish scalable processes for intake, prioritization, planning, execution, and post-event follow-up. Design and operationalize scalable field and partner marketing systems, including MDF governance, program templates, performance tracking, and partner enablement, that can grow with the business
• Own regional budgets, forecasting, and vendor management
• Define and track success metrics, including pipeline sourced and influenced, meetings, ROI, and program performance
• Continuously evaluate and optimize field programs based on data and feedback

Requirements:

• 7+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology
• 2+ years of people management experience leading and developing high-performing marketing teams
• Proven track record of driving measurable pipeline and revenue through field and event marketing
• Deep, hands-on experience owning channel and partner marketing programs, including MDF strategy, activation, measurement, and optimization with regional and national partners
• Strong experience partnering with Sales leadership and account teams
• Experience managing budgets and reporting on ROI and performance metrics
• Excellent project management, communication, and stakeholder management skills
• Data-driven mindset with the ability to translate performance metrics into action
• Results-oriented: Strong track record of building and executing results-oriented marketing strategies that deliver tangible business outcomes
• Excellent communication and presentation skills, with the ability to influence both internal and external audiences
• A proactive, solutions-oriented mindset with the ability to thrive in a fast-paced environment
• Experience supporting Public Sector or regulated industries is a plus
• Experience in MarTech - especially marketing automation (Asana, Hubspot)
• Experience working in high-growth or scaling organizations