Director of Growth Marketing (B2B)

SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transact with confidence. They are hiring a Director of Growth Marketing to build and lead their pipeline generation engine, focusing on strategy and execution for awareness, engagement, and qualified pipeline across priority accounts.

Responsibilities:

• Own SentiLink's growth marketing strategy and execution, with accountability for generating qualified pipeline and supporting ARR growth
• Develop and execute an integrated marketing calendar that aligns campaigns to company priorities, target accounts, product launches, and revenue goals
• Build end-to-end campaigns by defining objectives, audiences, messaging, creative assets, distribution strategy, and success metrics, then optimize based on results
• Partner closely with Sales to increase awareness, engagement, pipeline generation, and conversion across SentiLink's highest-priority enterprise accounts
• Own SentiLink's organic growth strategy, including SEO and answer engine optimization (AEO), to improve visibility and trust with buyers researching fraud, identity, and risk solutions
• Lead the evolution of SentiLink's website as a conversion engine through landing pages, content experiences, resource center improvements, and ongoing optimization
• Develop the strategy for industry events, webinars, executive programs, and other field marketing initiatives that create pipeline and accelerate strategic opportunities
• Build and own marketing analytics, attribution, and reporting, ensuring marketing investments are measured against pipeline, revenue, and business impact
• Partner with Product Marketing, Product, and Data Science to translate product capabilities and market insights into compelling campaigns and customer narratives
• Recruit, develop, and lead a high-performing team while establishing scalable processes and operating rhythms
• Evaluate new marketing channels, technologies, and AI-enabled tools that improve campaign effectiveness, operational efficiency, and pipeline generation
• Serve as a key partner to executive leadership, helping shape SentiLink's go-to-market strategy and long-term growth initiatives

Requirements:

• 10+ years of B2B marketing experience, with significant ownership of demand generation or growth marketing for enterprise software companies
• Experience building demand generation programs at growth-stage B2B companies
• Demonstrated success generating meaningful, attributable pipeline and revenue
• Able to walk through campaigns you personally built in detail, including: Business objective, Target audience and segmentation, Messaging, Creative assets, Distribution strategy, Performance against pipeline and revenue goals
• Experience developing marketing programs targeting strategic enterprise customers
• Strong experience building and executing integrated campaigns across multiple channels
• Hands-on experience with SEO and AEO, with a strong point of view on how AI is changing organic discovery
• Experience owning website strategy, including landing pages, content hubs, and conversion optimization
• Strong analytics and attribution skills with experience connecting marketing investments directly to pipeline and revenue outcomes
• Demonstrated people leadership
• B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software background required
• Experience with Salesforce, HubSpot, Marketo, or similar marketing technology platforms
• Willingness to travel up to 25%
• Candidates must be legally authorized to work in the United States and reside in the United States
• Experience marketing fraud, identity, fintech, cybersecurity, infrastructure software, or adjacent enterprise technology products preferred
• Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries preferred
• Experience leveraging AI tools to improve campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations preferred
• Experience partnering closely with enterprise sales organizations