Sr. Manager, B2B & Channel Marketing

ISC2 is a force for good and the world’s leading nonprofit member organization for cybersecurity professionals. They are seeking a Senior Manager, B2B and Channel Marketing to lead strategic marketing for B2B and channel growth within the global cybersecurity ecosystem, partnering closely with sales and marketing leadership to create insight-led marketing strategies that build demand and strengthen partner engagement.

Responsibilities:

• Develop and lead the B2B and channel marketing strategy in partnership with sales, channel and marketing leadership, ensuring plans align with commercial priorities, audience needs and ISC2’s wider marketing approach
• Serve as the senior marketing partner for B2B and channel stakeholders, providing strategic counsel, marketing recommendations, campaign planning and performance insight
• Build integrated demand generation plans that support growth objectives across clearly defined B2B audiences, including enterprise, government, SMB, employer, partner and channel segments across relevant markets
• Develop account-based marketing strategies and targeted campaign approaches for priority accounts, sectors, regions or partner groups, where appropriate
• Translate sales and channel priorities into clear marketing briefs, audience strategies, messaging frameworks and activation plans that support pipeline development and account engagement
• Collaborate with cross-functional teams to deliver coordinated B2B and channel activity across campaigns, content, events, digital, communications, operations and analytics
• Strengthen partner and channel activation across ISC2’s partner ecosystem through co-marketing, partner communications, sales enablement, campaign toolkits, event support and clear value proposition development
• Adapt ISC2’s value proposition for organizational buyers, employers, channel partners and decision-makers while maintaining alignment with the broader brand and community narrative
• Apply cybersecurity market insight, customer intelligence, competitive context, buyer understanding and performance data to identify opportunities, improve targeting and optimize activity
• Establish and monitor KPIs for B2B and channel marketing, including engagement, lead quality, account progression, partner activation, pipeline influence and campaign performance
• Manage budgets, timelines, resources and external partner activity to ensure high-quality delivery and measurable return on investment
• Lead and develop direct reports by providing direction, coaching, prioritization and support that builds capability and accountability within the B2B and channel marketing team
• Provide clear reporting and recommendations to marketing and commercial stakeholders, identifying risks, opportunities, learnings and next steps
• Demonstrate commitment to diversity, equity and inclusion and contribute to an inclusive working environment
• Miscellaneous projects and duties as assigned

Requirements:

• Bachelor's degree in Marketing, Communications, Business or related field
• 8+ years of progressive marketing experience, including significant responsibility for B2B demand generation, partner marketing, channel marketing or account-based marketing
• Strong commercial marketing judgement with the ability to connect audience insight, sales priorities, partner needs and marketing activity to measurable outcomes
• Confident stakeholder management and influencing skills, including the ability to build credibility with senior sales, channel and marketing leaders
• Strategic planning capability with strong execution discipline and attention to detail
• Strong understanding of B2B buyer journeys, account-based marketing, partner activation, channel ecosystems and sales enablement
• Excellent written and verbal communication skills, including the ability to create clear briefs, compelling messaging and senior-level recommendations
• Analytical mindset with the ability to interpret performance data, identify insights and recommend practical improvements
• Collaborative, proactive and resilient working style, with the ability to manage competing priorities in a fast-moving global environment
• Ability to lead, coach and support team members while maintaining accountability for high-quality delivery
• Knowledge of the cybersecurity industry, including key market players, buyer groups, industry events, partner ecosystems and potential marketing partnership opportunities
• Experience partnering with sales, channel or commercial leadership to build marketing plans that support pipeline, account growth, partner activation or revenue objectives
• Experience developing integrated campaigns across digital, email, paid media, events, content, social, partner and sales enablement channels
• Experience using CRM, marketing automation and reporting tools to track performance, optimize activity and demonstrate marketing impact
• Strong understanding of segmentation, buyer journeys, partner ecosystems, sales enablement, account engagement and campaign measurement
• Experience marketing complex products, services, education, training, certification, technology or professional development solutions
• Global marketing experience and ability to adapt strategies across markets, regions and stakeholder groups
• People management or team leadership experience
• Budget management and resource planning experience
• Up to 10% travel required
• Work extended hours when necessary
• Remain in a stationary position, often standing or sitting, for prolonged periods
• Regularly use office equipment, including a computer or laptop, and monitor computer screens
• Experience working with AI tools or a demonstrated willingness to learn
• Salesforce and Marketing Cloud preferred