Marketing Manager

Whitecap Mortgage Delmarva is looking for a creative, motivated, and highly self-driven Marketing & Creative Manager to take ownership of their marketing efforts and help grow the Whitecap brand. The role involves developing campaigns, generating ideas, and creating content to connect with potential clients and referral partners.

Responsibilities:

• Develop and execute marketing campaigns designed to grow the Whitecap brand and generate new business
• Create engaging social media content for the company and our individual loan officers
• Film, edit, and produce short-form video content for platforms such as Instagram, Facebook, LinkedIn, YouTube, and TikTok
• Create polished digital and print marketing materials using tools such as Canva and similar creative platforms
• Develop loan program flyers, presentations, brochures, event materials, email campaigns, and promotional pieces
• Create marketing campaigns for potential clients, Realtors, builders, and other referral partners
• Develop marketing strategies and content that help our individual loan officers grow their personal brands and businesses
• Support company recruiting efforts, including campaigns designed to attract loan officers and develop new builder relationships
• Help plan, promote, and create content around company events, educational programs, community involvement, and referral-partner events
• Develop marketing calendars, workflows, and systems that keep our marketing organized, consistent, and proactive
• Maintain consistency across the Whitecap brand
• Track campaign performance and use results to continuously improve our marketing
• Identify and implement new technology, AI tools, and marketing platforms that can improve efficiency and expand our reach
• Proactively bring new campaign concepts, content ideas, and growth opportunities to company leadership

Requirements:

• Creative, motivated, and highly self-driven Marketing & Creative Manager
• Ownership of marketing efforts and help grow the Whitecap brand
• Hands-on role for someone who enjoys creating content
• Developing campaigns, generating ideas, building marketing workflows
• Supporting loan officers and finding new ways to connect Whitecap with potential clients and referral partners
• Proactive in bringing ideas to the table and taking them from concept to execution
• Develop and execute marketing campaigns designed to grow the Whitecap brand and generate new business
• Create engaging social media content for the company and individual loan officers
• Film, edit, and produce short-form video content for platforms such as Instagram, Facebook, LinkedIn, YouTube, and TikTok
• Create polished digital and print marketing materials using tools such as Canva and similar creative platforms
• Develop loan program flyers, presentations, brochures, event materials, email campaigns, and promotional pieces
• Create marketing campaigns for potential clients, Realtors, builders, and other referral partners
• Develop marketing strategies and content that help individual loan officers grow their personal brands and businesses
• Support company recruiting efforts, including campaigns designed to attract loan officers and develop new builder relationships
• Help plan, promote, and create content around company events, educational programs, community involvement, and referral-partner events
• Develop marketing calendars, workflows, and systems that keep marketing organized, consistent, and proactive
• Maintain consistency across the Whitecap brand
• Track campaign performance and use results to continuously improve marketing
• Identify and implement new technology, AI tools, and marketing platforms that can improve efficiency and expand reach
• Proactively bring new campaign concepts, content ideas, and growth opportunities to company leadership
• Creative, energetic, and full of ideas
• Self-driven and proactive
• Comfortable taking an idea from concept through execution
• Organized and able to manage multiple projects and deadlines
• Strong communicator and writer
• Comfortable creating professional-looking content and marketing materials using tools such as Canva
• Comfortable filming and editing video content
• Familiar with social media platforms and how businesses can use them effectively
• Interested in learning new technology, marketing platforms, and AI tools
• Able to work independently while also collaborating closely with leadership, loan officers, and operations team
• Interested in understanding the business
• 2+ years of marketing, content creation, social media, branding, or related experience
• Outstanding recent graduate with a degree in marketing, communications, digital media, business, or a related field
• Experience in mortgage lending, real estate, financial services, or another relationship-driven sales industry
• Experience with platforms such as Canva, CapCut, Meta Business Suite, CRM/email marketing systems, social media management tools, and AI-powered marketing tools