Senior Demand Generation Manager, North America (Commercial & Mid-Market)

CloudBees enables enterprises to deliver scalable, compliant, and secure software. They are seeking a Senior Demand Generation Manager to lead demand generation for the North America commercial and mid-market segment, owning the regional demand strategy and execution across integrated campaigns and digital programs.

Responsibilities:

• Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals
• Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities
• Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting
• Build and run account-based and pipeline acceleration programs for priority accounts and segments
• Create and manage regional campaign calendars and execution plans that align with quarterly business objectives
• Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development
• Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths
• Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility
• Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback
• Bring a test-and-learn mindset to channel mix, messaging, offers, and segmentation
• Help improve how demand generation operates by identifying smarter workflows, automation opportunities, and scalable execution models

Requirements:

• 7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology
• Strong experience supporting commercial, mid-market, or growth segments in North America
• Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact
• Experience partnering closely with sales teams and translating commercial goals into marketing plans
• Ability to manage both top-of-funnel demand creation and mid-/late-funnel pipeline acceleration
• Hands-on experience with channels such as paid social, search, email, webinars, events, ABM programs, and nurture
• Strong analytical skills with experience using data to guide budget allocation, optimization, and stakeholder conversations
• Comfortable working in a fast-moving environment where you may need to build while operating
• Excellent project management and communication skills
• Able to influence cross-functional teams and work effectively across functions and levels
• Experience in developer, DevOps, infrastructure, cybersecurity, cloud, or technical B2B categories
• Familiarity with commercial sales motions and shorter/mid-length deal cycles versus only large-enterprise motions
• Experience with intent tools, ABM platforms, Salesforce, marketing automation, attribution/reporting tools, and webinar/event platforms
• Exposure to AI-enabled marketing workflows, automation, or modern demand tech stacks