Demand Generation Manager, B2B Marketing

Rempli Recruit is a high-growth B2B services and AI-enabled CX organization. They are seeking a Demand Generation Manager, B2B Marketing to build and scale their B2B pipeline generation engine, focusing on driving qualified pipeline growth through various marketing strategies.

Responsibilities:

• Build and execute B2B demand generation strategies focused on qualified pipeline creation
• Develop and manage multi-channel campaigns across Paid Search, LinkedIn Ads, ABM initiatives, webinars, email marketing, thought leadership distribution, sponsored content, and events
• Partner closely with sales leadership on ICP-targeted messaging, target account strategy, lead quality feedback loops, and pipeline reporting
• Help scale the company's outbound and inbound pipeline generation infrastructure beyond founder-led sales channels
• Own and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, and Microsoft Ads
• Improve campaign structure, targeting, conversion quality, and overall ROI
• Manage campaign testing, experimentation, and optimization cadence
• Leverage offline conversions and lifecycle-stage attribution to improve paid media performance
• Monitor and optimize KPIs including MQL generation, SQL conversion, CAC, pipeline contribution, and cost per opportunity
• Work closely with internal content, SEO, and design resources to support campaign execution
• Build and improve lifecycle marketing systems across the funnel
• Create segmented nurture strategies by vertical, buyer stage, and intent signals
• Improve webinar and event follow-up workflows
• Develop lead scoring and lead qualification frameworks in partnership with sales
• Improve email marketing effectiveness, conversion paths, and nurture sequencing
• Help establish more sophisticated funnel management and attribution processes
• Partner with the Head of Marketing to prioritize initiatives and expand marketing execution bandwidth
• Collaborate with sales leadership to align messaging, targeting, and campaign priorities
• Work alongside SEO specialists, content teams, designers, developers, and marketing operations support
• Help translate strategy into actionable campaign execution plans and detailed creative briefs
• Contribute to experimentation, process improvement, and AI-enabled marketing workflows

Requirements:

• Experience in B2B demand generation, Growth marketing, Performance marketing, Revenue marketing, Pipeline marketing
• Strong hands-on expertise in: Google Ads, Paid Search, Conversion optimization, Full-funnel management, Lifecycle marketing
• Experience managing campaigns tied directly to pipeline and revenue outcomes
• Strong understanding of: Offline conversions, Attribution modeling, Lead scoring, Marketing-to-sales alignment, Revenue-weighted optimization
• Experience building and optimizing nurture sequences and lifecycle workflows
• Highly autonomous and self-directed operator
• Comfortable operating in ambiguity and helping build systems from scratch
• Strong experimentation and testing mindset
• Strong communicator capable of collaborating cross-functionally with sales and marketing stakeholders
• Comfortable balancing strategy and execution in a lean environment
• Strong problem-solving and critical-thinking abilities
• Experience with HubSpot or similar CRM/marketing automation platforms required
• B2B services organizations
• Agencies
• Outsourcing/BPO
• CX/customer support platforms
• Growth-stage startups
• Revenue-focused marketing teams
• ABM or pipeline marketing environments