Senior Product Marketing Manager

GameChanger is a remote-first tech company based in New York City focused on enhancing youth sports experiences. The Senior Product Marketing Manager will lead go-to-market strategies for new product investments, collaborating closely with cross-functional teams to drive adoption and shape product experiences. This role demands strategic thinking, market insight, and the ability to thrive in a dynamic, ambiguous environment.

Responsibilities:

• Define and execute go-to-market strategy for your assigned product area, including segmentation, cross-functional alignment, and planning across quarterly and annual cycles
• Identify and close gaps in user, industry, and competitive knowledge, leading research to surface opportunities and sharpen GTM strategy
• Own positioning and messaging, ensuring differentiation across segments and alignment with our company vision
• Serve as an embedded strategic partner to Product Managers, Designers, and Data & Analytics throughout the product development lifecycle—not just at launch. Bring customer, competitive, and market insights into roadmap discussions, influence product direction, shape user experiences, and ensure products are positioned for successful adoption before they ship
• Drive feature adoption by identifying and activating the right marketing channels, partnerships, and GTM motions
• Measure GTM effectiveness across launches and adoption campaigns, identify gaps, and lead iterative improvements to strategy and execution

Requirements:

• 5+ years of product marketing experience in B2C within high-growth companies
• Experience bringing new products or features from 0→1—creating positioning, defining go-to-market strategy, and building processes where no established playbook existed
• Experience launching entirely new products, business lines, or customer experiences from concept through adoption
• Experience in consumer subscription products, mobile applications, creator/community platforms, sports technology, or other consumer technology businesses
• Strong strategic thinker who can translate user insights, market context, and product vision into clear positioning, messaging, and GTM plans
• Strong communication, executive presence, and influencing skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners
• Comfortable operating in ambiguity and building structure in evolving product areas or emerging business lines
• Data-informed and highly curious, with experience using customer insights, experimentation, and performance metrics to refine strategy and drive adoption
• Bachelor's degree required
• Background in sports tech; you understand the landscape, the users, and what it takes to win in this space
• Bonus if you bring a deep understanding of basketball