Product Marketing Manager

Yardi pioneers the property tech industry by seamlessly blending tradition with innovation. The Product Marketing Manager will connect product strategy to revenue outcomes, define buyer personas, and orchestrate integrated campaigns to drive awareness, adoption, and retention across the customer life cycle.

Responsibilities:

• Define target audiences, craft compelling product positioning, and ensure consistent messaging across all marketing channels
• Plan and execute go-to-market strategies, launches, and campaigns that drive adoption and client engagement
• Collaborate with product, sales, and creative teams to develop impactful collateral, sales tools, and training materials
• Analyze campaign performance, client feedback, and market trends to optimize marketing strategies and messaging

Requirements:

• Bachelor's degree in marketing, business, communications, or related field
• Three years of experience in marketing, communications, or product marketing
• Prior experience in a business-to-business (B2B) marketing organization
• Proficiency in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and SharePoint
• Knowledge of product launch planning, campaign development, and sales enablement practices
• Writing and storytelling skills to translate product information into clear, compelling messages
• Verbal and written communication skills
• Proofreading and editing skills
• Strong attention to detail and high accuracy
• Project management skills and ability to manage multiple priorities
• Strong research and analytical skills
• Understanding of client needs and ability to translate feedback into marketing strategy
• Excellent organizational skills
• Solid interpersonal and relationship management skills
• Ability to work independently and collaboratively
• Initiative and accountability in managing deliverables and timelines
• Analytical mindset with the ability to define and track KPIs
• Experience in specified product/market/industry
• Enterprise software and real estate industry experience
• Experience hosting webinars or speaking at client-facing events
• Familiarity with marketing automation platforms
• Experience with design tools including Adobe Suite and Figma
• Proficiency with marketing tools such as project management, CRM, or website CMS platform