Senior eCommerce & Marketing Manager ($12M+ Multi-Channel) – REMOTE

Ecommerce Guide is a successful and growing eCommerce company based in Odessa, FL, that has been in business for more than 15 years. They are seeking a Senior eCommerce & Marketing Manager to oversee the growth and daily operations of their brands, focusing on digital marketing strategy and marketplace management to drive results across various channels.

Responsibilities:

• Lead, manage, mentor and develop the Marketing and Channel Management teams
• Set clear priorities for the team based on company goals, channel performance, revenue opportunities, profitability, and operational needs
• Create and oversee marketing strategies for Shopify stores including CRO, SEO, paid advertising, email marketing, social media, affiliate programs, landing pages, and promotional campaigns
• Oversee 3rd party marketplace strategy and execution across Amazon, Walmart, Target, eBay, and other channels, including listings, pricing, SEO, promotions, advertising, product launches, and issue resolution
• Review performance data regularly and turn insights into clear action items for the team
• Ensure marketing and marketplace strategies support revenue growth, gross profit, advertising efficiency, conversion rate improvement, and overall channel performance
• Maintain a strong, consistent, and positive brand image across all customer touchpoints
• Maintain and improve team SOPs, reporting processes, and workflows to ensure consistent execution, accountability, and efficiency

Requirements:

• Bachelor's degree in Marketing, Business Administration, or equivalent work experience
• 5+ years in digital marketing, specifically within eCommerce
• 2+ years experience managing an eCommerce team
• Proficient in utilizing analytics tools to track, analyze, and optimize campaign performance
• Experience in managing online campaigns across various platforms (social media, email, PPC)
• Project management experience
• Excellent analytical and problem-solving skills
• Strongly preferred: Hands-on experience with Shopify, Amazon Seller Central and 3rd party marketplace management
• Proficient in SEO, SEM, and other digital marketing tactics relevant to eCommerce
• Strong communication and interpersonal skills to collaborate with cross-functional teams
• Knowledge of current trends in eCommerce and digital marketing
• Excellent skills with Microsoft Excel or Google Sheets
• Experience using AI tools and data-driven insights to optimize eCommerce performance, automate workflows, and support decision-making