Product Marketing Manager

Vantaca is a rapidly growing company that has achieved unicorn status with a $1.25B valuation. They are seeking a Product Marketing Manager to enhance their market positioning and narrative, manage product launches, and collaborate across teams to drive success in their product marketing efforts.

Responsibilities:

• Translate competitive and customer insight into sharper positioning and messaging
• Maintain buyer personas and ICP definitions, grounded in research and win/loss evidence
• Build and maintain core sales decks, product assets, and positioning-critical sales collateral
• Contribute to our website and comparison content
• Support thought-leadership and category-narrative content
• Help keep our message architecture current as the product and market evolve, flagging drift before it shows up in the field
• Own the narrative and positioning side of our launch cadence, sharing execution responsibilities with our Product Operations Manager
• Develop the external narrative and positioning for each launch, and the sales- and customer-facing assets that support it
• Support customer-transition planning for post-launch cutovers alongside Product and Enablement, so momentum doesn't drop off after launch day
• Run retrospectives that turn what worked (and what didn't) into better process for the next launch
• Be a partner to Demand Gen on the AI search visibility program — how Vantaca and our category show up in tools like ChatGPT, Perplexity, and Google AI Overviews
• Be a partner to Demand Gen on asset creation for product-based campaigns — the collateral, landing content, and campaign assets tied to specific products
• Partner closely with Product on roadmap and launch readiness, Enablement on sales readiness, and Customer Success on retention and account health

Requirements:

• 3–5 years of product marketing experience, including ownership of product launches end to end
• B2B SaaS/software experience required; proptech or vertical software experience a strong plus
• A track record of taking ownership rather than waiting to be told what to do — you spot the gap and go fix it
• Genuinely AI-native: you use AI tools daily to move faster and think you'd struggle to work without them, not just familiar with the concept
• Strong industry curiosity and a fast learning curve — you don't need deep community-association-management expertise on day one, but you'll pick up unfamiliar domains quickly and enjoy doing it
• Comfortable context-switching across multiple products and audiences without losing precision in any one of them
• A genuinely creative thinker and excellent writer — someone who can make a technical capability sound like something worth caring about, not just correctly described
• Sharp with data: comfortable pulling and interpreting your own figures from a CRM or data warehouse
• Low tolerance for vague claims or sloppy terminology — you'd rather double-check a number than let it slide