Sr. Manager, Brand Marketing

Zenni Optical is a pioneering company in the online eyewear industry, dedicated to making eyewear affordable and accessible. They are seeking a Senior Manager of Brand Marketing to lead strategic initiatives that enhance brand equity and drive customer loyalty.

Responsibilities:

• Lead brand marketing strategy, campaign roadmaps, and KPI reporting with senior leadership, while building a long-term brand architecture to support parent and product brand expansion
• Lead integrated brand campaigns that drive awareness, consideration, and conversion, translating brand equity into measurable metrics and using performance tracking and post-campaign analysis to inform future planning and demand generation
• Guide the evolution of Zenni's brand narrative and product brand identity systems, partnering with agencies to ensure cohesive, differentiated storytelling across all touch points
• Drive alignment across Brand, Creative, Performance Marketing, PR, Social, E-commerce, and Product teams, integrating brand initiatives into broader marketing and commercial strategy through clear communication and influence
• Manage and mentor the existing Brand Marketing team with clear development plans and feedback, building structure and accountability while fostering strategic thinking and creative confidence

Requirements:

• 8+ years of progressive brand marketing experience, including experience developing and leading integrated, multi-channel campaigns
• Proven track record building brand strategy and architecture for a parent brand and/or portfolio of product brands, ideally in a consumer, retail, or DTC environment
• Strong analytical skills with experience translating brand equity goals into measurable KPIs (e.g., brand lift, engagement, customer growth) and using data to inform strategy
• Demonstrated experience managing agency and external partner relationships to deliver cohesive creative and messaging
• Experience partnering cross-functionally with Creative, Performance Marketing, PR, Social, E-commerce, and Product teams to drive integrated brand initiatives
• People management experience, with a track record of mentoring and developing team members
• Skilled in budget management, forecasting, and resource allocation for marketing programs
• Excellent communication and stakeholder management skills, with the ability to influence senior leadership through clear rationale and strategic thinking
• Ability to balance big-picture brand vision with hands-on, detail-oriented execution across multiple concurrent initiatives