Growth Marketing Manager

Phyllo is a data gateway that enables businesses to access creator data from various platforms. The Growth Marketing Manager will focus on digital marketing strategies to drive demand generation and optimize campaigns while collaborating with internal teams to enhance user experience.

Responsibilities:

• Plan and execute digital marketing campaigns across email, SEO/SEM, database, social media, and display advertising
• Bring a strong understanding of SEO, including technical SEO, on-page and off-page optimization, and content strategy
• Drive demand generation for US and European markets
• Measure and report the performance of all campaigns and assets against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend based on them
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to build landing pages and improve user experience
• Apply strong analytical ability to evaluate the end-to-end customer experience across channels and touchpoints
• Evaluate emerging technologies and provide thought leadership on where and how to adopt them
• Partner closely with Product Marketing on ICP, product positioning, and paid-channel targeting for customer acquisition

Requirements:

• 5+ years of experience in digital marketing
• Hands-on experience with email marketing, A/B testing, landing page optimization, and campaign experimentation
• Strong understanding of SEO, including technical SEO, on-page and off-page optimization, and content strategy
• Experience in demand generation for US and European markets
• Ability to measure and report the performance of all campaigns and assets against goals (ROI and KPIs)
• Ability to identify trends and insights, and optimize spend based on them
• Ability to brainstorm new and creative growth strategies
• Experience collaborating with internal teams to build landing pages and improve user experience
• Strong analytical ability to evaluate the end-to-end customer experience across channels and touchpoints
• Ability to evaluate emerging technologies and provide thought leadership on where and how to adopt them
• Experience partnering closely with Product Marketing on ICP, product positioning, and paid-channel targeting for customer acquisition
• Self-motivated and able to learn and adapt fast
• Ability to thrive in a fast-paced startup environment
• Clear communication skills in writing and in person
• Positive team player
• Advanced SEO techniques such as programmatic and multilingual SEO
• Account-based marketing (ABM) experience
• Strong analytical skills, with the ability to turn data into insight
• Working knowledge of Google Analytics, CRM tools (HubSpot, Salesforce), and data visualization tools