Senior Product Marketing Manager, Travel & Auto

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a Senior Product Marketing Manager to lead vertical go-to-market initiatives, focusing on the travel and auto segments, and to define the playbook and influence product priorities in these strategic verticals.

Responsibilities:

• Own the go-to-market strategy for priority industry verticals, with a primary focus on travel and auto, and expand to additional verticals as the role grows
• Build and execute tailored GTM strategies for travel and automotive brands, agencies, and partners that activate media programmatically
• Develop clear and differentiated positioning and messaging for StackAdapt's solutions within the travel and auto verticals and other key industries, speaking to the needs of agencies, platforms, and end advertisers
• Lead market research and competitive analysis for the travel and auto solutions landscape in programmatic, identifying opportunities, risks, and whitespace to refine StackAdapt's offering and narrative
• Plan and execute launches and enhancements that are specific to vertical needs, from campaign tools and workflows to measurement, compliance, and data partners
• Work closely with product, sales, trading, partnerships, content, and demand generation to ensure tight alignment on vertical strategy and priorities, including strong partnership with travel and auto-focused sales teams
• Define and track KPIs for vertical initiatives, including adoption, win rates, revenue contribution, and pipeline health, and report back insights with clear recommendations

Requirements:

• 5+ Years in B2B Product Marketing: Experience in B2B product marketing, segment marketing, or vertical marketing, ideally in adtech, martech, SaaS, or data driven products, with exposure to programmatic advertising and high-value vertical marketing
• Programmatic and Digital Advertising Knowledge: Solid understanding of programmatic buying, audience targeting, measurement, and how travel and auto advertisers use digital channels across the funnel
• Entrepreneurial Mindset: Comfort operating in a new and evolving function, with a bias to action, testing, and iterating to unlock growth in strategic verticals
• Analytical and Strategic Thinking: Ability to synthesize market trends, customer input, and performance data into clear recommendations that influence product and commercial decisions
• Collaboration Skills: Proven success partnering with sales, product, and leadership to build alignment and deliver measurable business impact. Experience supporting specialized teams such as political or public sector is a plus
• Communication Skills: Excellent written and verbal communication skills, confident building narratives for both internal stakeholders and external clients across travel, automotive, and other vertical accounts
• Experience in the travel or automotive advertising ecosystem is a strong plus, but not required
• Background at a travel or automotive agency, consultancy, ad platform, or in-house role serving travel brands or automotive manufacturers and dealerships would be especially valuable
• Strong understanding of travel booking cycles or automotive purchase funnels, seasonal trends, consumer intent data, and stakeholder dynamics across brands and agencies is a plus