Marketing Manager

Free2Grow provides an AI-powered customer service and revenue optimization solution designed specifically for home services companies. The Marketing Manager will own the execution of the marketing strategy, focusing on campaign execution, content creation, and cross-functional collaboration to support pipeline and customer engagement.

Responsibilities:

• Build and execute marketing campaigns from brief through deployment
• Pull and segment lists for email and outbound campaigns
• Support lead scoring and ensure clean lead handoff to Sales
• Track campaign performance and surface key learnings
• Build and enrich target account lists for marketing (ZoomInfo)
• Assist in writing/editing outbound email sequences
• Sit with sales to align on campaign focus
• Create sales enablement assets (one-pagers, case studies, battle cards)
• Manage day-to-day website updates and content publishing
• Implement SEO/AEO recommendations from Hubspot
• Work with the web developer on any updates requiring technical expertise outside of marketing scope
• Write and produce content across the funnel (blogs, white papers, and sell sheets)
• Design marketing assets using Canva and Adobe tools
• Set up and manage all marketing email campaigns directly in HubSpot
• Ensure email programs align with overall demand generation goals
• Manage social media contractor, feeding content as necessary and reviewing content calendar to ensure it aligns with the plan
• Review Social Media Ads and ensure recommendations are accurate and spend stays within the agreed budget, and flag any needed adjustments
• Source and coordinate non-partner speaking opportunities (podcasts, webinars, conferences)
• Handle all event logistics for non-partner events
• Manage pre and post-event follow-up and lead distribution
• Run the customer referral program and track performance
• Manage the customer holiday gifting program
• Manage quarterly customer newsletters and webinars
• Assist with upsell campaign execution
• Maintain marketing dashboards and reports
• Track marketing spend against budget
• Prepare performance updates for leadership

Requirements:

• 4-6 years of B2B marketing experience with a strong generalist background working heavily with sales
• Proven ability to execute across content, demand gen, and digital channels
• Strong writing and copywriting skills
• Proficient in Canva and/or Adobe Creative Suite
• Comfortable working in CRM and marketing automation platforms (HubSpot)
• Organized and self-directed, able to manage multiple workstreams with minimal oversight
• Experience working cross-functionally with GTM teams
• Previous start-up experience is a plus