Sr. Account-Based Marketing Manager

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. The Sr. ABM Manager is a strategic, cross-functional project and program manager focused on advancing account-based marketing efforts targeting enterprise accounts, driving qualified leads to sales, and optimizing conversion through the sales funnel.

Responsibilities:

• Lead the strategy and implementation of ABM campaigns and tactics for the Enterprise Business Unit
• Align as Enterprise Marketing’s primary liaison with Revenue leadership to facilitate crossfunctional collaboration with account teams to drive engagement and achieve pipeline targets
• Drive programming strategy to achieve new pipeline and expansion growth, acceleration and retention goals. Inclusive of entering new industries for expansion
• Partner with sales leaders to identify high-value targets and formulate growth strategies
• Partner with Demand Generation team to ensure alignment between ABM efforts and global demand generation strategy
• Manage campaign budgets, timelines and ideal customer profile segment targets
• Track performance and ROI for continued optimization to maximize budget efficiency and return
• Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success
• Manage campaign reporting dashboards

Requirements:

• 8+ years of B2B marketing experience, specializing in Account-Based Marketing
• Proven track record of developing and executing successful ABM campaigns that drive measurable results
• Ability to moderate account planning sessions with Sales, agencies, and marketing stakeholders
• Experience communicating marketing strategies and results to many different stakeholders, as well as encouraging data-driven decision making at the highest levels of a business
• Proven success implementing strategic account, vertical and/or ABM marketing programs
• Broad range of digital (paid media, SEM & Social), event and content marketing skills
• Understanding of latest Cloud, SaaS, and GenAI trends
• Strong communicator and collaborator with exceptional verbal, written, and visual communication skills
• Foundational knowledge of key marketing automation and CRM tools (i.e. Marketo, SFDC, 6sense, Mutiny)
• A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights
• Thrive in a fast paced, Enterprise SaaS environment with a lean, collaborative team