IDN Marketing Manager

QuidelOrtho is a leading in vitro diagnostics company that focuses on advancing the power of diagnostics for a healthier future. The IDN Marketing Manager will develop and execute marketing strategies to drive success within Integrated Delivery Networks, creating value-based messaging that engages health system stakeholders.

Responsibilities:

• Develop and implement account-based marketing strategies for IDN and health system targets, translating QuidelOrtho’s portfolio into clear clinical, operational, and financial value narratives that resonate with both site-level users and health system leadership
• Lead IDN/GPO pricing strategy by assessing contract positioning, identifying GPO vs. non-GPO gaps, and establishing guidelines and controls to ensure pricing consistency and competitiveness
• Build and maintain strong cross-functional relationships with IDN stakeholders including clinical leaders, lab directors, supply chain, and C-suite executives; serve as the primary marketing resource for health system engagement
• Create health system-specific marketing programs and sales enablement tools that communicate the clinical outcomes, operational efficiencies, and cost savings delivered by QuidelOrtho solutions at both the site and enterprise level
• Partner with National Accounts, regional sales teams, and Medical Affairs to align marketing strategies with health system priorities, ensuring messaging addresses the distinct needs of clinical, operational, and financial stakeholders within each account
• Analyze health system market trends, IDN account data, and stakeholder insights to identify growth opportunities, refine value messaging, and optimize marketing investments across target accounts
• Collaborate with product marketing, health economics, Medical Affairs, and commercial leadership to build evidence-based value stories that connect QuidelOrtho’s solutions to measurable clinical quality, workflow efficiency, and total cost of care outcomes
• Manage IDN marketing budgets, track program ROI and engagement metrics, and report on key performance indicators to senior leadership with clear linkage to health system account outcomes
• Lead new product launch planning within health system accounts, developing clinical education resources, stakeholder-specific value tools, and go-to-market materials tailored to IDN decision-making processes
• Assess current portfolio opportunities to communicate and capture value for QuidelOrtho and Health System combined benefit. Routinely assess share of wallet aligned with product portfolio value
• Perform other work-related duties as assigned

Requirements:

• Bachelor's degree in Marketing, Business, Health, or related field
• 5+ years of marketing experience, with at least 2 years developing value-based programs or account-based marketing strategies for health systems, IDNs, or complex healthcare institutions
• Demonstrated ability to translate complex clinical and diagnostic solutions into compelling value narratives for diverse stakeholder audiences including clinicians, administrators, and executive leadership
• Strong analytical skills and proficiency with CRM and marketing analytics platforms
• Excellent written and verbal communication skills
• Ability to manage budgets, evaluate program ROI, and communicate performance insights to senior leadership
• Ability to travel up to 30% to health system facilities, IDN headquarters, trade shows, and company locations
• This position is not currently eligible for visa sponsorship
• Experience in the medical device, diagnostics, or broader healthcare industry
• MBA or other advanced degree
• Deep familiarity with IDN and health system decision-making structures, including clinical champions, value analysis committees, supply chain, and C-suite stakeholders
• Experience developing clinical, operational, or financial value frameworks, health economics tools, or outcomes-based evidence packages for healthcare audiences