Manager, Social Marketing

Spartan Race is a leader in endurance sports, known for events like Spartan® and Tough Mudder®. As a Manager of Social Marketing, you will drive brand growth and engagement through social media campaigns, content creation, and collaboration with influencers, ultimately expanding Spartan's impact in the fitness community.

Responsibilities:

• Manage and build Spartan social media accounts to increase the reach and relevance of the brands voice in those communities by creating entertaining and viral content, collaborating with key influencers, activating at events, developing campaigns, and other related initiatives
• Develop, manage, and execute key brand social campaigns that drive towards business goals
• Ability to manage social media calendars for multiple accounts and networks {FB, IG, TikTok} while reaching KPI targets
• Drive content programming from a network of content creators, ambassadors, influencers, and external resources to support the brand's social strategy
• Keep up with relevant and trending topics within the industry and leverage across Spartan social media to drive engagement and increase awareness
• Ability to manage a team and work closely together on strategy and execution - Oversee day-to-day community moderation across social and drive conversation with a consistent brand tone and voice
• Take on one-off marketing and growth hacking projects
• Identify new internet trends and opportunities to spark viral conversation and potential content creation and partnerships
• Work cross-functionally with teams across the business to align social media strategy and output

Requirements:

• 3+ years experience in managing social media accounts including content/audience development and brand growth in the sport, health, fitness, fashion or entertainment industry
• Proficient in media (platforms and channels on and offline, market and industry trends), social (organic and influencer/creator), experiential, advertising & content (channel creative strategy, production of various formats, best practice), measurement (analytics and benchmarks), and community/passion-point based marketing
• Skilled at photography, videography, graphic design, video editing, storytelling, and copywriting within the context of today's social media
• Working knowledge of social media apps for creating and editing content
• Working knowledge and experience with Sprout
• Understanding of the landscape and development of trends in the new media and entertainment business, including influencer, UGC, content creators, clippers, and AI tools to facilitate automation and execution
• Strong communication skills and attention to detail is a must- with proven project management skills to get things done
• Creative mindset with the ability to solve tough problems and handle pressure to meet deadlines
• Passionate for storytelling through multiple media types, both visual and written - Willing to work nights, weekends, and holidays as these are busy periods for the company
• Traveling to events is required throughout the year {up to 5 weekends}