VP, Growth and Revenue Marketing

Trustwell is a rapidly growing tech firm on a mission to change the food industry. The Vice President of Growth & Revenue Marketing is responsible for building and leading Trustwell's revenue marketing strategy across the entire customer lifecycle, ensuring that marketing investments translate into measurable business outcomes.

Responsibilities:

• Develop and execute Trustwell's integrated revenue marketing strategy aligned with corporate growth objectives
• Own marketing-generated and marketing-influenced pipeline goals, conversion metrics, and revenue performance
• Build scalable demand generation programs across target industries, buyer personas, and customer segments
• Develop lifecycle marketing programs that generate customer expansion, cross-sell, and upsell opportunities across the Trustwell portfolio
• Continuously optimize marketing investments to improve pipeline growth, customer acquisition efficiency, and expansion revenue
• Lead integrated, multi-channel campaigns across paid media, email, webinars, field marketing, account-based marketing (ABM), partner marketing, digital channels, and outbound support
• Build campaigns that support both new customer acquisition and expansion within the existing customer base
• Partner with Product Marketing to ensure campaigns clearly communicate customer value and competitive differentiation
• Collaborate with Customer Marketing to drive adoption of complementary Trustwell solutions through targeted cross-sell initiatives
• Collaborate with Digital Experience & Creative to optimize landing pages, conversion paths, and campaign performance
• Partner closely with Sales leadership to improve account engagement, lead management, pipeline creation, and funnel conversion
• Develop campaign strategies that support new logo acquisition while accelerating strategic expansion, cross-sell, and upsell opportunities
• Partner with Customer Success and Account Management to identify high-value customer segments and execute targeted expansion campaigns
• Forecast marketing-sourced pipeline and proactively optimize performance to achieve quarterly and annual growth targets
• Own the marketing technology ecosystem, including HubSpot, lead scoring, segmentation, campaign execution, lifecycle management, and automation
• Partner with Revenue Operations to ensure alignment across Salesforce, reporting, data quality, attribution, and funnel visibility
• Identify opportunities to leverage AI and automation to improve campaign execution, personalization, and operational efficiency
• Develop executive dashboards that clearly connect marketing investments to pipeline, revenue, and ROI
• Establish attribution models that improve visibility into campaign effectiveness and marketing performance
• Measure and optimize marketing's contribution to expansion pipeline, cross-sell revenue, customer engagement, and customer lifetime value
• Drive ongoing testing and optimization across campaigns, paid media, nurture programs, and conversion funnels
• Deliver actionable insights that improve investment decisions and executive reporting
• Present marketing performance, strategic recommendations, and business insights to executive leadership and the Board

Requirements:

• 10+ years of progressive B2B marketing experience, including at least 5 years leading demand generation or revenue marketing
• Proven success building scalable revenue marketing organizations that consistently deliver pipeline and revenue growth
• Experience developing lifecycle marketing strategies that drive customer expansion, cross-sell, and upsell in a B2B SaaS environment
• Deep expertise in demand generation, paid media, marketing automation, ABM, lifecycle marketing, funnel optimization, and performance marketing
• Strong understanding of modern B2B SaaS buying journeys and customer acquisition strategies
• Experience building attribution models, executive dashboards, and data-driven reporting frameworks
• Exceptional analytical skills with the ability to translate performance data into strategic business decisions
• Experience managing marketing technology platforms, including HubSpot, Salesforce, 6sense, and modern analytics tools
• Strong financial and operational discipline with experience managing budgets and investment allocation
• Outstanding communication, executive presence, and cross-functional leadership skills
• Demonstrated success partnering with Sales, Customer Success, Product Marketing, and Revenue Operations to increase pipeline and expansion revenue
• A growth mindset with a passion for experimentation, continuous optimization, AI innovation, and measurable business outcomes
• Bachelor's degree in Marketing, Business, Communications, or a related field required
• Master's degree preferred
• Experience in B2B SaaS or enterprise technology marketing
• Experience with HubSpot Marketing Hub and Salesforce CRM
• Experience with marketing attribution and business intelligence platforms
• Expertise in paid media strategy and optimization
• Experience leading Account-Based Marketing (ABM) programs
• Experience with AI-enabled marketing tools and automation platforms
• Experience in food technology, supply chain software, compliance, or enterprise SaaS preferred