Product Marketing Manager

Digital Harbor is seeking a Product Marketing Manager to build and scale the global market presence of its next generation SaaS products. This role involves owning brand, product marketing, growth, content, community, demand generation, and go-to-market strategy across a portfolio designed to reach millions of business users.

Responsibilities:

• Define and execute the marketing strategy for Digital Harbor, Yoodle, Dot, Byte, and future SaaS products
• Create clear, differentiated positioning that makes complex product capabilities simple, memorable, and relevant to business users
• Build a recognizable brand system that can scale from individual users and small teams to departments, enterprises, education, and government organizations
• Develop category narratives that position Digital Harbor products as modern alternatives to static forms, disconnected documents, fragmented collaboration tools, and complex workflow software
• Ensure messaging, visual identity, campaigns, product launches, and customer communications reinforce a consistent and compelling market story
• Build a product-led growth engine designed for high-volume adoption, low-friction onboarding, and conversion from free or low-cost users into paid teams and organizations
• Partner with product, design, engineering, sales, and customer success teams to create acquisition, activation, engagement, referral, and expansion loops directly within the product experience
• Develop strategies that encourage users to invite collaborators, share content, publish experiences, and naturally introduce Digital Harbor products to new audiences
• Own funnel measurement across awareness, acquisition, activation, retention, conversion, expansion, and advocacy
• Create an experimentation discipline that continuously improves messaging, onboarding, pricing communication, campaigns, landing pages, and conversion performance
• Build a social-first marketing strategy designed for how business users discover, evaluate, and share software today
• Create a high-volume content engine for TikTok, YouTube, Instagram, LinkedIn, and emerging channels using short-form video, product demonstrations, educational content, customer stories, and culturally relevant creative
• Develop a distinctive creator-style voice that makes business software approachable, useful, and worth sharing without diminishing enterprise credibility
• Build relationships with creators, educators, consultants, agencies, community leaders, and industry influencers who can demonstrate real-world uses of Digital Harbor products
• Establish user communities, ambassador programs, templates, challenges, events, and user-generated content programs that turn customers into advocates
• Lead go-to-market planning for new products, major releases, use cases, industry solutions, and geographic expansion
• Define priority audiences, buying journeys, use cases, and messaging for individual users, teams, departmental leaders, business decision-makers, and enterprise buyers
• Build targeted strategies for operations, HR, sales, marketing, customer success, education, government, professional services, and other teams that rely on forms, documents, collaboration, knowledge, and workflow automation
• Position Yoodle for teams that need collaborative, intelligent forms and business experiences; Dot for individuals and teams organizing knowledge, communication, and work; and Byte for business users and citizen developers automating work with AI
• Balance broad self-service growth with focused enterprise demand generation, partner marketing, sales enablement, and account-based programs
• Build and lead a high-performing marketing organization across brand, product marketing, growth, content, creative, communications, community, lifecycle, and demand generation
• Establish clear goals, operating rhythms, budgets, attribution methods, and performance metrics tied to product adoption and revenue growth
• Create strong partnerships with executive leadership, product, design, engineering, sales, customer success, and external agencies or creators
• Develop scalable marketing systems, processes, and technology that support rapid experimentation and global growth
• Use customer research, behavioral data, market intelligence, and competitive insight to influence product strategy and company priorities

Requirements:

• 12+ years of experience in SaaS marketing, product marketing, growth marketing, brand, or related leadership roles
• 5+ years leading multidisciplinary marketing teams and owning company-level or product-level marketing strategy
• Proven experience helping scale a SaaS product or platform to a large user base, ideally millions of users
• Demonstrated success marketing a low-price-point, freemium, self-service, or product-led SaaS offering
• Strong understanding of product-led growth, lifecycle marketing, conversion optimization, community-led growth, and viral product mechanics
• Experience building social and content strategies across channels such as TikTok, YouTube, Instagram, LinkedIn, and creator ecosystems
• Ability to translate sophisticated technology, AI, collaboration, workflow, or productivity capabilities into simple and persuasive customer value
• Experience serving both end users and business buyers, with the ability to connect broad brand awareness to enterprise pipeline and revenue
• Strong analytical and operational skills, including funnel measurement, experimentation, attribution, forecasting, and budget ownership
• Excellent communication and storytelling skills with the ability to engage executives, product teams, customers, partners, creators, and the broader market
• Experience marketing collaborative or productivity products similar to Canva, Figma, Slack, Notion, Miro, Airtable, or related platforms
• Experience building a brand or growth function from the ground up or transforming marketing within a rapidly growing software company
• Experience with AI-enabled SaaS products, workflow automation, no-code or low-code platforms, forms, knowledge tools, or collaborative work products
• Experience creating template ecosystems, education programs, creator partnerships, customer communities, and user-generated content programs
• Experience marketing to education, government, regulated industries, or large enterprises while maintaining an accessible consumer-quality brand
• Experience with international growth, localization, channel partnerships, marketplace strategies, or ecosystem development