Senior Manager of Digital Product & Operations

Cotopaxi is a company dedicated to adventure travel gear and ethical sourcing, aiming to empower people and create lasting change. They are seeking a Senior Manager of Digital Product & Operations to lead the evolution of their digital experience, utilizing customer insights and data to enhance eCommerce operations and site performance.

Responsibilities:

• Own and continuously evolve Cotopaxi.com’s digital product roadmap, partnering with eCommerce, Engineering, UX/UI, Brand, Creative, and Merchandising to prioritize and deliver site enhancements, new functionality, and technical capabilities
• Lead cross-functional digital product initiatives from concept through launch and optimization, balancing customer needs, business impact, technical requirements, resources, timelines, and budget
• Establish scalable processes and best practices for digital product development, prioritization, and continuous improvement
• Lead day-to-day site operations and content management, ensuring a high-performing, stable, and seamless customer experience
• Partner cross-functionally to optimize the customer journey, conversion, onsite search, merchandising, and overall site experience
• Own Cotopaxi.com’s organic visibility strategy across traditional search and emerging AI-driven discovery channels, partnering with Engineering and Content/Brand to improve SEO, AEO/GEO, and discoverability
• Stay current on eCommerce and consumer technology trends, identifying opportunities to innovate and drive growth
• Own recurring eCommerce performance reporting, including our proprietary Del Dia collection results, ensuring accurate, actionable, and timely insights for the eCommerce team
• Leverage customer behavior, site analytics, and product/category KPIs to identify trends, risks, and opportunities and inform roadmap priorities
• Establish measurable outcomes for digital initiatives and use performance data to continuously optimize the site and customer experience
• Evaluate and optimize Cotopaxi’s eCommerce technology stack, partnering with Engineering and the Director of eCommerce to identify risks, improve functionality, and implement new capabilities and integrations
• Manage external technology and vendor relationships, ensuring partners deliver against business objectives, timelines, and budgets
• Drive operational excellence through improved workflows, tooling, tagging systems, SOPs, documentation, and team training
• Support the Director of eCommerce with planning, forecasting, and operational and capital expense budgets related to digital product and site initiatives
• Lead matrixed, cross-functional teams and influence without direct authority to create clarity, remove roadblocks, and drive work forward
• Ensure digital initiatives and site operations align with broader brand, financial, inventory, and business objectives

Requirements:

• 6-8+ years of eCommerce, digital product, or site operations experience, with a track record of leading digital product initiatives from strategy and planning through launch and optimization
• Strong eCommerce and digital product expertise, with experience using customer insights, analytics, and performance data to prioritize opportunities and improve digital experiences
• Proven project and process management skills, including the ability to establish repeatable workflows, manage complex cross-functional initiatives, develop SOPs, and deliver work on time and within budget
• Experience with SEO and emerging AI-driven search, including a working knowledge of AEO/GEO and how customers are discovering brands and products through generative search and AI-powered tools
• Technical fluency, including a working understanding of HTML/CSS, JavaScript, and jQuery, and the ability to partner effectively with Engineering on digital products, integrations, and site functionality
• Experience managing technology vendors and external partners, with the ability to build strong relationships, manage priorities, and hold partners accountable to timelines, budgets, and business outcomes
• Strong analytical and problem-solving skills, with the ability to identify trends, diagnose complex issues, and turn data and insights into clear priorities and action
• Exceptional cross-functional collaboration and influence, with the ability to build alignment, navigate ambiguity, and move work forward without direct reporting authority
• A self-directed, curious, and solutions-oriented approach, with a willingness to roll up your sleeves, tackle challenges, and continuously look for ways to make things better
• A genuine connection to Cotopaxi's mission and values, and an enthusiasm for building a business and digital experience that creates positive impact