Marketing Manager, Social & Digital

Women's Foodservice Forum (WFF) is the industry’s leading organization dedicated to advancing women across the foodservice industry. The Marketing Manager, Social & Digital is responsible for owning WFF's digital presence, managing social media strategy, and overseeing web content management to enhance the organization's online engagement and performance.

Responsibilities:

• Own WFF's website, including day-to-day content management, page updates, and ensuring the site accurately reflects current programs, events, and organizational priorities
• Manage WFF's web analytics function, including Google Analytics setup, reporting, and ongoing UX improvement recommendations
• Identify and implement opportunities to improve website conversion, navigation, and user experience through data analysis and testing
• Manage digital advertising strategy and vendor relationships, overseeing campaign performance and budget pacing
• Monitor and synthesize performance across all owned channels (social, email, web, and paid) into regular leadership-ready reports
• Own WFF's full social media strategy across all platforms, setting channel-specific goals, KPIs, and content direction
• Oversee the social media content calendar, ensuring content is strategically targeted, on-brand, and audience-driven
• Manage and direct our social media agency partner, serving as the primary contact for execution, reporting, and strategic alignment
• Oversee the content calendar to ensure every post is on-brand, audience-specific, and tied to a clear goal
• Drive organic community growth and meaningful engagement across all owned channels
• Lead paid social campaigns, including audience targeting, budget management, and performance optimization
• Stay current on platform updates, algorithm changes, AI tools, and social trends and bring recommendations to the team proactively
• Report regularly on performance, translating metrics into clear insights and next steps for leadership
• Assist in building and maintaining audience segments that ensure the right messages reach the right members at the right time
• Track and report on email performance metrics, including open rates, click-through rates, and list growth, and surface insights to the team
• Execute email marketing campaigns in coordination with the marketing team, including list pulls, scheduling, and basic performance reporting
• Support CRM list management and database hygiene in Salesforce, including audience segmentation and contact record maintenance
• Partner with the marketing team to connect email and CRM data to broader campaign strategy and member engagement goals

Requirements:

• 4–6 years of progressive experience in digital marketing, with a portfolio or examples that demonstrate measurable results
• Proven track record of growing and engaging audiences across digital platforms, including specific examples of follower growth, engagement rate improvement, or community-building results
• Strong working knowledge of Google Analytics and paid social platforms (Meta, LinkedIn)
• Experience managing external vendors and agency relationships
• Comfortable translating data into clear, strategic recommendations – pulling numbers and understanding what they mean
• Excellent written communication skills, with a strong editorial instinct and a feel for brand voice
• Organized, self-directed, and able to manage multiple priorities in a fast-moving environment
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Background in short-form video, social SEO, or influencer/creator partnerships
• Working knowledge of CMS platforms or basic web development concepts
• Google Analytics and/or Salesforce certifications
• Hands-on experience with Salesforce CRM or marketing automation platforms
• Experience in a nonprofit, association, or membership-based organization
• Familiarity with the foodservice, hospitality, or adjacent industries