Digital Marketing Manager

Craftmix is a quick‑growing startup disrupting the cocktail category with better‑for‑you cocktail mixers. They are seeking a Digital Marketing Manager to drive growth and success in their online store and TikTok Shop, managing various marketing efforts and optimizing performance across channels.

Responsibilities:

• Owning the overall growth and success of our online store & TikTok Shop
• Managing and directing our Meta media buying efforts / Facebook Ads
• Managing and developing high converting ads with creators and graphic designers
• Managing and directing our email + conversion optimization agency
• Managing and directing our TikTok Shop GMV Max ads campaigns
• Developing high‑converting landing pages alongside our developer
• Constantly analyzing and optimizing performance, conversion, and revenue across all eComm channels
• Building a scalable, data‑driven growth engine for Craftmix’s DTC ecosystem

Requirements:

• Strong background at successfully and efficiently running Facebook ads
• Strong background at briefing and developing high converting winning ad creatives (with our graphic designers and social creators)
• Strong background in CRO
• Strong background in Email & SMS marketing
• Proficient at successfully and efficiently running TikTok GMV Max Campaigns
• Strong organizational and management skills
• Lots of energy, positivity, communication, and personality
• Strong organizational skills
• Doing whatever it takes to finish your work
• Taking ownership of your projects to see them succeed
• Ability to manage and delegate work to teams and interns
• Ability to juggle many different projects at once—this is a fast‑moving startup
• Dedication to the long‑term; this role could genuinely change your life if you stick with it