Performance Marketing Group Manager, Visual Channels

Superhuman is an AI productivity platform on a mission to unlock the superhuman potential in everyone. They are seeking a Performance Marketing Group Manager to lead visual performance channels, manage a team of specialists, and drive growth through data-driven strategies and collaboration with cross-functional teams.

Responsibilities:

• Manage and mentor 2–3 channel specialists, providing coaching on both channel strategy and career development while remaining a hands-on partner in day-to-day decisions
• Lead performance strategy and guide on execution across Paid Social, Display, and Video to drive self-serve growth on both desktop and mobile
• Own the mobile acquisition strategy for visual channels, including measurement, optimization, and experimentation across app campaigns and mobile inventory
• Build and maintain a data-driven creative testing framework that connects creative concepts to performance outcomes (CAC, LTV, incrementality)
• Develop a unified cross-channel roadmap that aligns testing, budgeting, and learnings across Paid Social, Display, and YouTube
• Partner with Data Science, Product, Engineering, Creative, and Product Marketing to design experiments, improve attribution and reporting, and translate insights into better creative and channel strategies
• Monitor and communicate channel performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, and incrementality goals

Requirements:

• Has 6–8+ years of experience (including in-house experience) in digital/performance marketing, with deep expertise in Paid Social, Display, and Video across desktop and mobile
• Proven experience in mobile acquisition and measurement (e.g., app campaigns, MMPs, SKAN, mobile attribution, creative optimization for app growth)
• Demonstrated ability to connect creative, data, and channel strategy to drive measurable business outcomes (LTV/CAC, CPA, incrementality)
• Experience managing and developing a small team, including coaching, feedback, and performance guidance
• Comfortable as a working manager—able to zoom into platform details, performance diagnostics, and experiment design while owning long-term strategy
• Strong analytical skills with a track record of using data to guide decision-making; familiarity with SQL, experimentation frameworks, and incrementality testing is a plus
• Hands-on experience with major performance platforms (Meta, TikTok, YouTube) and working with external partners, vendors, and creative agencies
• Highly collaborative, with experience partnering cross-functionally with Creative, Product Marketing, Data Science, Product, and Engineering
• Values a data-driven, experiment-oriented working style, embraces continuous improvement, and aligns with our MOVE statements and culture