Marketing Field Engagement Manager AVP

Barclays is seeking a Marketing Field Engagement Manager AVP to drive engagement with flight attendants and airline partners. The role involves delivering training sessions, managing marketing strategies, and enhancing customer experiences through effective communication and relationship building.

Responsibilities:

• Development and implementation of marketing strategies for face to face channels, including as applicable, bank branches, partner physical locations and other physical locations. This includes the identification of target audiences and establishment campaign objectives
• Management of marketing campaigns across face to face channels, including development of training materials, promotional materials, coordination with partners and their employees, and as applicable, branch staff, while ensuring compelling, consistent messaging across all customer touchpoints
• Analysis of campaign performance of face to face initiatives, and preparation of regular reports to evaluate the effectiveness of marketing campaigns
• Enhancement of the customer experience within face to face channels, to streamline processes, and optimise the physical environment to create a positive and engaging experience, as applicable
• Management of performance marketing budget for face to face channels, ensuring efficient allocation of resources, including monitoring of campaign costs, negotiation of contracts with vendors, and optimisation of spending to achieve marketing objectives
• Evaluation of market research (including voice of the customer and the partner employees) and competitive analysis to identify industry trends, consumer behaviour, and competitive positioning within face to face channels

Requirements:

• Experience in customer-facing roles within industries such as airlines, hospitality, financial services, partnerships, customer service, or relationship field, with an ability to represent a brand and build considerable external relationships
• Ability and willingness to travel approximately 75% of the time, with experience operating effectively in a highly travel-intensive, field-based environment
• Ample interpersonal and presentation skills, with experience coordinating external partners, delivering in-person training sessions, facilitating field education programs, and building trusted relationships with diverse stakeholders
• Experience guiding programs, operational processes, compliance requirements, and field-level risks while identifying issues and implementing effective solutions
• Organizational skills with experience planning events, preparing performance reports and recaps, deploying marketing materials, guiding promotions, and executing engagement or incentive programs
• Proficiency with Microsoft Office tools, including PowerPoint, Excel, and Outlook
• Highly outgoing, personable, and comfortable engaging diverse groups
• Good communication skills, including navigating difficult conversations
• Optimistic, energetic, and adaptable in fast‑paced field environments
• Relationship‑oriented with the ability to build trust and rapport quickly