Marketing / Media Specialist Sr

Aptive Resources is a company that partners with federal agencies to improve performance and service delivery. They are seeking a Senior Marketing/Media Specialist to design and execute outreach strategies for the VHA AI Education Hub, focusing on creating compelling content to educate stakeholders about AI initiatives in the Veterans Health Administration.

Responsibilities:

• Design and implement a comprehensive outreach and communications strategy to disseminate VHA AI Education Hub developments, milestones, and resources across the Veterans Health Administration enterprise
• Develop interactive digital media assets — including web-based modules, animations, and data visualizations — using programming languages (e.g., HTML, CSS, JavaScript) and design platforms to engage diverse VA audiences
• Collaborate with Hub leadership, subject matter experts, and VA stakeholders to translate complex AI and healthcare concepts into clear, accessible, and visually compelling communications materials
• Manage and maintain the AI Education Hub's web presence, ensuring content is current, Section 508 compliant, and optimized for usability across device types and VA network environments
• Produce and edit multimedia content — including videos, infographics, newsletters, and presentations — tailored to multiple channels such as VA intranet portals, email campaigns, and leadership briefings
• Track, analyze, and report on the performance of outreach efforts using analytics tools, providing data-driven recommendations to continuously improve audience engagement and communication effectiveness

Requirements:

• Minimum of 8 years of professional experience in marketing, digital media production, interactive design, or a closely related communications field
• Bachelor's degree (BA/BS) in Marketing, Communications, Graphic Design, Digital Media, Computer Science, or a related discipline is required
• Must be able to obtain and maintain a VA Personal Identity Verification (PIV) card and satisfy all background investigation requirements necessary for access to VA systems and facilities
• Must be legally authorized to work in the United States without current or future sponsorship; this position supports a U.S. federal government contract
• Demonstrated proficiency in both graphical design tools (e.g., Adobe Creative Suite, Figma) and front-end programming languages (e.g., HTML, CSS, JavaScript) to produce interactive, user-responsive media content
• Prior experience supporting federal agency clients, government healthcare programs, or VA/DoD environments is strongly desired; familiarity with federal communications standards and approval workflows is a plus
• Experience developing Section 508-compliant digital content in accordance with federal accessibility standards and VA communications guidelines
• Familiarity with VA or federal health IT ecosystems, including VA intranet platforms (e.g., SharePoint), TMS learning management systems, or VA.gov web environments
• Background in communicating artificial intelligence, data science, or health technology concepts to non-technical audiences in a government or large healthcare organization
• Experience using web analytics platforms (e.g., Google Analytics, Adobe Analytics, or equivalent) to measure and optimize digital outreach campaigns
• Knowledge of federal plain language standards (Plain Writing Act) and demonstrated ability to apply them across a variety of communication formats and audiences