Product Marketing Manager

Open Scout is seeking a Product Marketing Manager to enhance their marketing strategies. The role involves conducting market research, defining product propositions, and collaborating with various teams to ensure effective go-to-market strategies.

Responsibilities:

• Conducting market and audience research
• Defining product value propositions
• Developing go-to-market strategies for new features, formats, and subscriptions
• Collaborating with product and editorial teams
• Creating messaging frameworks
• Supporting sales with enablement materials
• Analyzing performance data to refine campaigns
• Working cross-functionally to ensure consistent brand messaging across channels
• Helping identify new opportunities for growth

Requirements:

• Market Research skills to understand audience needs, competitive landscape, and emerging trends
• Go-to-Market Strategy and Product Marketing experience to craft positioning, messaging, and launch plans
• Sales collaboration skills to develop enablement materials and support revenue-focused initiatives
• Product Management familiarity to work closely with product and editorial teams on roadmap and feature definition
• Strong written and verbal communication skills, with the ability to translate complex ideas into clear narratives
• Ability to work independently in a remote environment and manage multiple projects and stakeholders
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Experience in tech, startups, media, or newsletter-based businesses is beneficial