Regional Marketing Manager

Infinity Home Services is a leader in the home services industry, focusing on raising the standard of residential roofing and exterior remodeling. The Regional Marketing Manager will develop and execute multi-channel marketing strategies to drive lead generation and brand growth, while managing budgets and optimizing campaigns for performance.

Responsibilities:

• Develop and execute regional marketing strategies aligned with brand objectives and business growth goals
• Own day-to-day marketing operations, ensuring seamless execution across digital, traditional, and local marketing initiatives
• Work closely with local brands to manage the demand generation marketing, campaign execution, and performance tracking
• Provide insights and direction to optimize customer acquisition, retention, and referral strategies
• Ensure consistent measurement and accountability for marketing performance, leveraging data-driven insights for optimization
• Collaborate with central marketing teams (Digital, SEO, Lead Generation) to validate data accuracy, interpret trends, and adjust marketing strategies accordingly
• Monitor key performance indicators (KPIs), such as lead volume, ROI, conversion rates, and brand performance metrics
• Develop, track, and manage the marketing budget for assigned brands, ensuring efficient allocation of ad spend
• Forecast marketing expenses and ensure alignment with overall financial targets
• Identify opportunities to optimize spend by reallocating budgets based on performance and strategic priorities
• Identify, implement, and manage cross-brand synergies to improve efficiency and effectiveness across marketing programs
• Develop standardized playbooks and toolkits that can be scaled across multiple brands
• Work with the central team to create shared processes, negotiate vendor contracts, and leverage economies of scale
• Oversee digital marketing initiatives, including SEO, PPC, LSA, paid social, and website strategy, in partnership with central digital teams
• Oversee regional execution of direct mail, traditional media (TV, radio, billboards), local events, sponsorships, and grassroots marketing efforts
• Work with creative teams to develop and refine brand messaging, ensuring alignment with overarching brand identity
• Collaborate with the Central Marketing Team to manage relationships with marketing agencies, media vendors, and third-party service providers
• Provide input on brand-specific marketing needs and ensure agency partners deliver measurable value
• Develop and oversee local event strategies that drive brand awareness and customer engagement
• Work closely with brands to execute events, track performance, and integrate event-driven leads into the broader marketing funnel
• Identify strategic sponsorship opportunities that align with brand positioning and regional market dynamics
• Support programs that drive repeat business and customer referrals
• Work with sales teams and local marketers to enhance customer experience touchpoints that lead to brand advocacy
• Optimize review solicitation processes and manage online reputation strategies
• Partner with inside sales, customer service, and digital teams to improve lead conversion rates
• Analyze the marketing funnel to identify gaps and implement solutions to increase speed-to-lead and overall conversion efficiency
• Ensure marketing automation tools (email, SMS, outbound) support customer engagement and lead nurturing efforts

Requirements:

• 5+ years of marketing experience, with a strong background in multi-channel marketing, digital strategy, and lead generation
• Proven ability to manage regional marketing budgets, analyze performance data, and optimize campaigns for growth
• Strong understanding of paid and organic digital marketing, direct response, local marketing, traditional media, event marketing, and customer lifecycle strategies
• Excellent project management and leadership skills, with the ability to drive collaboration across teams
• Data-driven mindset with the ability to interpret analytics and adjust strategies accordingly
• Creative problem-solving abilities, and a results-oriented mindset
• Self-starter and comfortable working in a fast-paced, team-based environment
• Ability to travel up to 25% of the time
• Additional job duties as assigned
• Experience in home services, franchise marketing, or multi-brand environments is a plus