Growth Marketing Manager, US

New Era Technology is a company that prioritizes a people-first culture and is dedicated to connecting people, places, and information through technology solutions. The Growth Marketing Manager role focuses on optimizing customer journeys and driving demand generation through data analysis and creative brand storytelling.

Responsibilities:

• Analyze data across the full customer acquisition journey, including awareness, acquisition, activation, retention, and revenue, to identify drop-off points and implement practical fixes
• Design, launch, and manage structured A/B and multivariate tests across high-intent landing pages, website components, email sequences, and paid channels
• Partner closely with Sales and Marketing Operations to optimize visitor-to-lead and lead-to-opportunity conversion pathways, ensuring a seamless experience as prospects move through the marketing and sales technology stack, including HubSpot and ZoomInfo
• Ensure every experiment, landing page copy variant, and ad creative aligns with the global brand voice, corporate identity, and visual standards
• Work alongside creative and content leads to translate complex technology and solutions capabilities into clear, compelling, human-centric copy that resonates with target enterprise audiences
• Collaborate with the Design Lead and creative team to produce high-performing, visually strong marketing assets that reflect the corporate aesthetic while maximizing click-through and conversion rates
• Track, analyze, and report on key commercial marketing indicators, including Customer Acquisition Cost, Lifetime Value, Share of Search trends, organic traffic, and influenced pipeline
• Turn raw behavioral data from Google Analytics 4, heatmaps, and CRM dashboards into actionable strategic recommendations for executive leadership
• Continuously optimize paid and organic channel spend to maximize return on ad spend and reduce funnel leakage
• Other related duties as required

Requirements:

• Bachelor's degree in marketing, communications or relevant field
• 4–7 years of performance, growth, or digital marketing experience—ideally within a B2B technology solutions, IT services, or complex enterprise ecosystem
• Proven success building regional marketing plans and integrated campaigns
• Proven experience working seamlessly across global matrixed teams, sales organizations, and external agency partners
• Experience across digital, Account Based Marketing (ABM), and content marketing
• Deep, hands-on experience managing marketing automation platforms (specifically HubSpot), web analytics, heatmapping/behavioral tools (Hotjar/Clarity), and CRM systems
• Advanced skills in data manipulation, segmentation, and translating user behavior numbers into clear business outcomes
• Excellent communication and stakeholder management skills
• Strategic thinker with strong execution capability
• Proactive, organized, and autonomous
• Creative and adaptable in a fast-paced environment
• Strong relationship-building skills
• High attention to detail