Marketing Manager

Plume is a public blockchain company focused on Real World Assets (RWAs). They are seeking a Marketing Manager to execute campaigns and content that build awareness and trust in Plume across both crypto-native and institutional audiences.

Responsibilities:

• Plan and execute integrated marketing campaigns across content, social, email, and community channels to drive awareness and adoption
• Own Plume's content calendar, including blog posts, threads, newsletters, and educational content explaining RWAfi concepts to varied audiences
• Partner with Design on campaign assets, landing pages, and launch materials for new products and partnerships
• Coordinate co-marketing with issuer and institutional partners around new asset launches and integrations
• Manage and grow Plume's social presence (X/Twitter, Discord, Telegram) and community engagement programs
• Track and report on campaign performance (reach, engagement, conversion) and iterate based on data
• Support BD and leadership with talking points, one-pagers, and materials for conferences and press

Requirements:

• 3+ years of marketing experience, ideally in crypto, fintech, or another technical/regulated industry
• Strong writing skills; able to make complex financial and technical concepts clear and compelling
• Experience running multi-channel campaigns and measuring performance against clear KPIs
• Comfortable working cross-functionally with Product, BD, and Design in a fast-moving environment
• Familiarity with crypto-native channels and community norms (X, Discord, Telegram)
• 8+ years of marketing experience, including 3+ years managing a team, ideally in crypto, fintech, or another regulated/technical industry
• Demonstrated success building brand and demand generation strategy for a fast-growing technical product
• Strong executive presence; experience representing a company to press, analysts, and institutional partners
• Excellent strategic thinking; able to translate company strategy into a prioritized, resourced marketing plan
• Exceptional writing and storytelling skills, particularly around translating complex technical/financial concepts for varied audiences
• Prior marketing experience at a crypto protocol, exchange, or DeFi project
• Experience marketing to both retail crypto users and institutional/TradFi audiences simultaneously
• Familiarity with RWA tokenization, DeFi primitives, or securities-adjacent marketing compliance considerations
• Senior marketing leadership experience at a high-growth crypto protocol, exchange, or fintech company
• Experience marketing to institutional/TradFi audiences in addition to crypto-native users
• Familiarity with securities-adjacent marketing compliance considerations relevant to RWA/tokenized product promotion
• Existing relationships with crypto and fintech press/analysts